Explosive Whey
Website:
explosivewhey.com
Job details:
Job Title: Brand Manager (Social Media)
Location: Pune, Maharashtra
Employment Type: Full-time
Shift: 10:00 AM to 06:00 PM – Monday to Saturday
About Explosive Whey:
Explosive Whey is a fast-growing sports nutrition brand committed to delivering high-quality whey protein and supplements. Our mission is to empower fitness enthusiasts and athletes with premium nutrition to achieve their health and performance goals. As we expand our presence, we are looking for a dynamic and creative Brand Manager (Social Media) to elevate our digital presence, engagement, and overall brand identity.
Role Overview:
We are seeking a Brand Manager (Social Media) who will be responsible for developing, executing, and managing social media strategies to enhance brand awareness, engagement, and sales. The ideal candidate should have a strong understanding of modern AI-driven content creation and creative practices, including tools such as Higgsfield, along with expertise in social media trends, content marketing, influencer collaborations, and performance marketing.
This role requires a blend of creativity, analytical thinking, strong storytelling skills, and the ability to leverage AI-powered creative tools and emerging content formats to create engaging and high-performing content for the brand.
Key Responsibilities:
- Develop and implement social media strategies aligned with overall brand goals.
- Manage and oversee all social media platforms (Instagram, Facebook, X/Twitter, TikTok, YouTube, LinkedIn, etc.).
- Create engaging, high-quality content including posts, videos, reels, stories, and short-form videos that resonate with our fitness and health-conscious audience.
- Leverage AI-powered creative and video-generation tools such as Higgsfield to develop innovative, visually engaging, and trend-driven social media content.
- Explore and implement AI-assisted content creation, creative automation, visual storytelling, and emerging social media formats to improve content quality and production efficiency.
- Plan and execute influencer marketing campaigns, collaborations, and partnerships.
- Monitor social media trends, competitors, and industry developments to keep content fresh and relevant.
- Engage with the online community by responding to comments, messages, and inquiries promptly.
- Collaborate with design, content, and marketing teams to ensure brand consistency across all digital platforms.
- Track, analyze, and report on social media performance metrics to optimize engagement, reach, conversions, and ROI.
- Plan and execute paid social media campaigns to drive brand awareness, engagement, and conversions.
- Identify new opportunities for brand engagement, including trending challenges, viral content, AI-generated creatives, and emerging social platforms.
- Stay updated with the latest AI tools, social media technologies, content creation platforms, and digital marketing practices relevant to brand growth.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1–3 years of experience in social media marketing, preferably in the fitness, health, nutrition, D2C, or consumer brand industry.
- Proven track record of growing social media presence and engagement for brands.
- Strong understanding of social media analytics and tools such as Meta Business Suite, Google Analytics, Hootsuite, etc.
- Experience in influencer marketing and brand partnerships.
- Strong creative mindset with excellent storytelling and content creation skills.
- Hands-on experience with AI-powered creative/content generation tools such as Higgsfield is highly desirable.
- Familiarity with Canva, Adobe Suite, CapCut, and other graphic design/video editing tools is a plus.
- Understanding of AI-assisted video generation, creative ideation, visual storytelling, and short-form content production will be an added advantage.
- Ability to work in a fast-paced environment and adapt quickly to changing trends and technologies.
- Passion for fitness, health, and sports nutrition is highly desirable.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to work with a passionate and energetic team.
- Growth opportunities within a fast-growing brand.
- Discounts on Explosive Whey products.
- A dynamic work environment with creative freedom.
- Opportunity to work with modern AI-powered creative and content-generation technologies.
How to Apply:
If you are a creative and strategic social media professional who is passionate about fitness, nutrition, AI-powered content creation, and modern digital brand building, we’d love to hear from you!
- Send your resume, portfolio, and a brief cover letter to careers@explosivewhey.com with the subject line “Application: Brand Manager (Social Media)”.
Click on Apply to know more.
