Website:
drinkbubz.com
Job details:
Company Description Bubz Functional Beverages Private Limited is a new-age beverage company pioneering India’s next generation of better-for-you sodas. The flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” by combining familiar soft drink experiences with functional ingredients that support gut health. Each 250ml slim can delivers 6g of prebiotic fiber, zero added sugar, no preservatives, and no artificial colours, with just 15 calories per can, naturally sweetened with monk fruit and erythritol. Bubz is tailored to conscious consumers such as Gen Z, young professionals, and fitness enthusiasts who want smarter beverage choices without sacrificing taste or lifestyle appeal. With a focus on D2C, quick commerce, and modern trade, and a strong emphasis on cool, social, and aspirational branding, Bubz aims to make functional beverages mainstream in India.
Role Description The Brand Manager will be responsible for shaping and growing the Bubz brand across digital, retail, and on-ground channels in line with the company’s mission and positioning. Day-to-day responsibilities include developing and executing brand strategies, managing integrated marketing campaigns, and ensuring consistent brand messaging across packaging, social media, D2C platforms, quick commerce partners, and modern trade. The role involves conducting market and consumer research, tracking brand performance metrics, coordinating with design, sales, and operations teams, and managing external agencies for creative, media, and influencer collaborations. The Brand Manager will also oversee product launches, promotional activities, and brand partnerships that align with the brand’s functional and aspirational positioning. This is a full-time, on-site role based in Mumbai.
Qualifications
- Brand management and marketing skills, including experience in brand positioning, campaign development, and go-to-market planning.
- Digital and social media expertise, with hands-on experience in D2C marketing, performance marketing, and content-led brand building.
- Market and consumer insight capabilities, including proficiency in research, data analysis, and translating insights into brand actions.
- Strong communication, storytelling, and copywriting skills to create compelling brand narratives across touchpoints.
- Experience collaborating with cross-functional teams (sales, operations, design) and managing external agencies or partners.
- Background in FMCG, beverages, or consumer startups is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an added advantage.
- Ability to work in a fast-paced, growth-oriented environment, with a focus on ownership, creativity, and outcome-driven execution.
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