Website:
softwires.in
Job details:
Job Description for Brand Management & Digital Marketing Executive
Company: Softwires Technologies Pvt. Ltd. & Digital Crew India
softwires.in and digitalcrew.co.in
Location: Indore, Madhya Pradesh
Employment Type: Full-time
Experience: 2–5 Years
Department: Marketing & Business Development
About the Role
We are looking for a creative, proactive, and results-oriented Brand Management & Digital Marketing Executive to manage brand positioning, digital marketing, content creation, advertising campaigns, and online presence for Softwires Technologies Pvt. Ltd. and Digital Crew India.
The primary responsibility will be to establish and strengthen Softwires Technologies as a recognized technology brand, promote its services and products, and support B2B lead generation through strategic digital marketing activities.
The candidate will also manage the brand presence of Digital Crew India, maintaining separate brand identities and communication strategies for both companies.
Key Responsibilities
1. Brand Management & Strategy
- Develop and execute brand-building strategies for both companies.
- Maintain consistent brand messaging, positioning, and visual identity across digital platforms.
- Research competitors, industry trends, and target audiences.
- Create monthly brand awareness and marketing plans.
2. Social Media & Content Management
- Manage companies pages and content calendars across LinkedIn, YouTube, and other relevant platforms.
- Create and publish LinkedIn posts, articles, carousels, videos, Shorts, and promotional content.
- Develop content around AI, Generative AI, AI agents, custom software development, game development, AR/VR/XR, and company products.
- Write engaging captions, video scripts, descriptions, and calls to action.
- Coordinate with technical teams to create project showcases, demos, case studies, and portfolio content.
- Use AI tools to improve content research, creation, and productivity.
3. B2B Platforms & Online Presence
- Optimize and maintain companies profiles on Clutch, Wellfound, GitHub, and other relevant technology and business platforms.
- Improve companies descriptions, service listings, portfolios, and project showcases.
- Identify relevant B2B directories, industry communities, and partnership opportunities.
- Strengthen online credibility through case studies, testimonials, and portfolio updates.
4. Digital Advertising & Campaigns
- Plan and manage Google Ads and, where suitable, LinkedIn Ads.
- Develop advertising campaigns to promote Softwires' services and products to relevant business audiences.
- Create ad copy, campaign creatives, landing-page briefs, and promotional materials.
- Research target industries, geographies, and decision-makers.
- Monitor campaign performance, conversion rates, cost per lead, and lead quality.
- Optimize campaigns based on performance and approved budgets.
5. SEO & Website Marketing
- Conduct keyword research and optimize website content for search engines.
- Manage Google Search Console and monitor organic search performance.
- Coordinate service-page improvements, blogs, landing pages, and case studies.
- Identify opportunities to improve website traffic, search visibility, and inquiry conversions.
- Support content marketing and ethical backlink-building initiatives.
6. B2B Lead Generation & Business Support
- Support lead generation through content marketing, targeted campaigns, and relevant B2B platforms.
- Identify opportunities to reach startups, enterprises, game studios, and technology businesses.
- Collaborate with the Business Development Manager to support prospect engagement and sales opportunities.
- Track marketing-generated inquiries and qualified leads.
- Develop company profiles, capability presentations, service brochures, and marketing collateral.
7. Product Marketing
- Promote Softwires' technology products and solutions through digital campaigns.
- Develop product descriptions, demo videos, landing pages, and launch materials.
- Translate technical features into clear business benefits for prospective customers.
- Coordinate with product and development teams for updates, demonstrations, and launches.
8. Analytics & Reporting
- Prepare weekly activity updates and monthly performance reports.
- Track content performance, audience engagement, website traffic, leads, and advertising results.
- Maintain content calendars, campaign trackers, and marketing reports.
- Recommend improvements based on measurable results.
Required Skills & Qualifications
- 2–5 years of experience in digital marketing, brand management, content marketing, or B2B marketing.
- Strong knowledge of LinkedIn marketing and content strategy.
- Experience managing YouTube content and social media calendars.
- Working knowledge of SEO, Google Ads, and Google Search Console.
- Experience creating marketing content, copy, and promotional creatives.
- Familiarity with Clutch, Wellfound, GitHub, or similar professional platforms.
- Strong written communication, research, and analytical skills.
- Familiarity with AI-powered tools for content creation and marketing productivity.
- Ability to manage multiple brands, campaigns, and deadlines independently.
Preferred Skills
- Experience marketing IT services, software development, AI solutions, SaaS products, or game development.
- Experience in international B2B marketing, particularly targeting the USA, UK, Canada, and Europe.
- Familiarity with AI Tools, Google Analytics, Canva, video-editing tools, CRM systems, and lead-tracking platforms.
- Understanding of B2B customer acquisition, conversion tracking, and performance marketing.
Key Performance Indicators (KPIs)
Performance will be measured based on:
- Consistent execution of the approved monthly content calendar.
- Improvement in brand visibility and relevant audience engagement.
- Quality and consistency of content across selected platforms.
- Growth in website traffic and organic search visibility.
- Quality and number of marketing-qualified leads generated for Softwires & Digital Crew.
- Advertising performance and cost efficiency.
- Quality of company profiles, portfolio updates, and marketing collateral.
- Timely reporting and campaign optimization.
- Contribution to qualified sales opportunities.
Important Expectations
- The candidate must be able to plan and execute marketing activities independently.
- Marketing content must align with each companies' actual services, capabilities, and brand identity.
- Paid campaigns must follow approved budgets and marketing objectives.
- The role will focus on brand management, digital marketing, content, advertising, and marketing-led lead generation. Sales negotiations and deal closures will be coordinated with the Business Development team.
How to Apply
Interested candidates may share their updated resume along with examples of LinkedIn content, campaigns, websites, or brand-building projects they have managed.
Email: hr.riya@softwires.in
Whatsapp only: +91-83057-10098
Join us to build strong technology brands and create measurable business impact through digital marketing.
Click on Apply to know more.