Website:
greenrockinnovations.earth
Job details:
Green Rock Innovations is a climate tech construction materials group reengineering the raw material layer of Indian construction. We recycle decades-old, weathered rock into certified, low-carbon construction material, and we are building the technology infrastructure that will define how that material moves at a national scale.
WHY THIS ROLE EXISTS
A cool institutional brand is being built from scratch. Right now, our tech engineering and operations are moving at lightning speed, but our visual identity and community story are a completely blank canvas.
We don’t need an agency manager or a social media coordinator who drops templates into a scheduling app. We need one exceptional creative operator who sits precisely between brand strategy and raw visual execution—someone who can take a complex industrial concept and turn it into a distinct brand that commands attention.
CORE RESPONSIBILITIES
• Complete Brand Incarnation: Own the visual and narrative birth of the company from scratch. You will establish and deploy our core visual language, typography, color choices, and tone of voice.
• Viral Consistency & Content: Architect and run a high-frequency digital content pipeline. You will be responsible for creating content that cuts through the noise, maintaining a distinct presence across X (Twitter), Instagram, and LinkedIn.
• Community Architecture: Don’t just post for likes; build a tribe. You will design the communication loops and digital touchpoints that turn passive construction industry stakeholders and climate advocates into an active community.
• Asset Management: Direct the execution layer for all outward-facing assets. You will manage external multimedia creators, web developers, and printers to ensure our physical factory signage, digital interfaces, and investor pitch decks are visually flawless.
• Creative Autonomy: You will have 100% creative freedom to take contrarian bets. You will own the narrative canvas without middle-management bottlenecks or corporate red tape.
QUALIFICATIONS & EXPECTATIONS
• Proven Execution Proof: 2 to 6 years of core creative direction or branding experience inside a funded startup, top-tier design studio, or premier creative agency. You have a portfolio that proves you have taken an idea from zero to a highly visible, documented launch.
• Native Digital Footprint: You possess a sharp personal or professional presence on Instagram, X, or LinkedIn. You understand modern digital culture, distribution, and high-end visual aesthetics.
• Compressed Copywriting: You write copy that hits like a hammer. You do not need three paragraphs to state a single point.
• Complete Autonomy: You operate completely independently. You do not wait for a creative brief—you write the brief, execute the asset, and ship it.
• Adaptability: You thrive in ambiguity, possess fast context-switching capabilities, and accept that your Monday plan will rarely look like your Friday reality.
BONUS TRACKS (PREFERRED BACKGROUNDS)
• Premier Creative Agencies: Prior experience as a copywriter, art director, or strategist at a tier-one creative agency—the teams behind viral, Institutional cultural campaigns.
• Marketplace Frameworks: Experience designing visual interfaces or trust architectures for high-compliance, high-ticket transaction platforms.
• Quantitative/Industrial Foundations: A background or deep personal interest in industrial design, architecture, engineering, or materials science.
COMPENSATION, LOCATION & LOGISTICS
• Location: Mysuru, Karnataka / Calicut, Kerala. We offer flexibility, but active regional travel between our operating zones and factories is required.
• Reporting to: CEO & Founder-MD.
• Compensation: Competitive for a foundational creative seat at this stage, with a fixed base and meaningful equity upside as Green Rock scales.
• Diversity & Equity: At Green Rock, we are intentionally designing an ecosystem where diverse perspectives lead. We strongly encourage applications from qualified women, corporate returners, and creative professionals from unconventional paths who meet our high execution standards. Don't tick 100% of the boxes? Apply anyway—we value raw capability over perfect checklists.
TO APPLY:
Don't just send a standard CV. Send exactly one paragraph detailing a specific brand or digital campaign you built from zero that successfully generated an active community or achieved documented viral consistency. Conclude with a brief note on what kind of human you are after work and how sustainability resonates with your personal worldview.
Include a link to your live portfolio and your personal or professional social media handles (X/Instagram). That paragraph and your visual footprint will tell us more than any resume, and we will respond ASAP.
Email your response directly to: HR@greenrockinnovations.earth
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Click on Apply to know more.