Dil Foods
Website:
dilfoods.in
Job details:
Company Description Dil Foods, through its Dil Brands portfolio, creates and operates virtual food brands designed to address daily meal needs across India. By partnering with small and medium-sized restaurants, Dil Brands helps increase utilization of existing kitchen assets, staff, and resources. This model enables restaurant partners to reach new customer segments and grow revenue without significant additional investment. Team members at Dil Foods contribute to building scalable, tech-enabled food brands while supporting local businesses and improving access to convenient, quality meals.
As the Brand Growth Manager, you will own the growth and performance of assigned brands within the Dil Foods portfolio. You will be responsible for metrics such as orders, revenue, AOV (average order value), repeat rate, brand recall and brand visibility — and will partner closely with menu, pricing, product, marketing and operations teams to drive scale, profitability and consumer engagement.
Key Responsibilities
A. Brand Growth & Performance Management
•Own growth metrics (orders, revenue, AOV, repeat rate, etc.) for your assigned brands across existing and new platforms.
•Analyse brand performance using platform dashboards, internal data and market intelligence to identify growth levers and improvement areas.
•Design and execute marketing & discounting strategies in coordination with central marketing and finance teams to drive conversions and optimise ROI.
•Manage aggregator and other channel relationships (e.g., Swiggy, Zomato, ONDC etc) to negotiate better visibility slots, campaigns and collaborations.
B. Menu, Product & Pricing Strategy
•Continuously analyse competitor menus to identify trends, pricing benchmarks and opportunity gaps.
•Provide suggestive direction and ensure execution with the menu‑engineering / R&D teams — recommend or execute new item introductions, combos or limited‑time offers to boost excitement and relevance.
•Work with the menu‑engineering team to build plans and ensure execution that focus on high‑margin, high‑performing SKUs and rationalise underperformers.
•Work with culinary/R&D teams to localise offerings based on regional preferences or consumer feedback.
•Collaborate with R&D and menu‑engineering on base pricing, packaging charges etc., to ensure competitiveness yet profitability across different city‑tiers and platforms.
C. Growth Experimentation & Insights
•Run A/B experiments on menu design, promotions and campaign creatives to drive data‑backed improvements.
•Monitor and interpret consumer feedback (ratings, reviews, NPS) to refine brand communication and product quality.
•Track competitor activity, special occasions, festivals and category‑level performance to anticipate trends and respond swiftly.
•Use insights from performance data from Swiggy / Zomato to continuously improve the brand’s visibility, conversion and retention strategy.
D. Cross‑Functional Collaboration (Critical & Mandatory)
•Work closely with Operations, Culinary, Marketing, Finance and Tech teams to ensure seamless brand execution and alignment with growth objectives.
•Provide actionable insights to leadership on category performance, consumer behaviour and brand positioning.
E. New Brand Development (Beyond Day‑to‑Day – Opportunities to Expand Skills)
•Identify white spaces and unmet consumer needs across cuisines, price points and geographies. Prepare business plans for leadership review backed with numbers and feasibility study.
•Conceptualise and launch new brands tailored to specific markets or emerging trends in collaboration with culinary, design and operations teams.
•Create go‑to‑market (GTM) strategies for new brand roll‑outs, ensuring rapid scale‑up and efficient utilisation of existing kitchen infrastructure.
•Monitor performance of new brands post‑launch, ensuring scalability and profitability milestones are met.
Candidate Profile
•2-4 years’ experience in growth / performance / brand / preferably in the food‑tech / startup / QSR / aggregator fast-paced ecosystem.
•Strong analytical mindset, comfortable working with dashboards, A/B tests, consumer‑data, and deriving actionable insights.
•Experience with aggregator platforms (Swiggy, Zomato, etc) or digital food‑delivery businesses is a plus.
•Understanding of menu engineering, pricing strategy and margin optimisation in F&B.
•Excellent collaboration and stakeholder‑management skills to partner across functions.
•Entrepreneurial mindset, willing to experiment and launch new brands/initiatives.
•Ability to work in a fast‑paced, start‑up / scale‑up environment.
Why Join Dil Foods
Opportunity to be part of a fast‑growing company that is redefining how regional Indian cuisines are brought to consumers.
•Ownership of brand growth end‑to‑end as a mini entrepreneur, product to pricing, visibility to performance.
•Exposure across functions (menu, operations, marketing, tech) and the chance to launch new ideas and scale them.
Click on Apply to know more.
