Design Brewery
Website:
designbrewery.in
Job details:
We are seeking a creative and concept-driven Brand Designer to join our team. The ideal
candidate will have a strong understanding of branding, visual identity, and design
storytelling. You will be responsible for translating brand strategy and business
objectives into distinctive visual identities that communicate a brand's personality,
positioning, and values.
This role is focused specifically on branding, from conceptualisation and identity
development to creating cohesive visual systems and brand guidelines.
Key Responsibilities:
Brand Strategy & Conceptualisation:
• Understand brand positioning, target audiences, market research, and competitor
landscapes to develop relevant creative directions.
• Conceptualise distinctive brand identities rooted in research, storytelling, and
strategic thinking.
• Develop mood boards, visual territories, and creative concepts that communicate
the brand's core idea.
Visual Identity Design:
• Design logos, typography systems, colour palettes, graphic elements, and
supporting visual assets.• Develop cohesive and scalable visual identity systems that
ensure brand recognition and differentiation.
• Translate brand personality, values, and narratives into compelling visual
experiences.
Brand Guidelines & Applications:
• Develop comprehensive brand guidelines covering logo usage, typography,
colours, imagery, and visual consistency.
• Apply brand identities across relevant touchpoints, including packaging,
stationery, presentations, digital platforms, and marketing collateral.
• Ensure consistency and quality across all brand applications.
Design Craft & Execution:
• Demonstrate strong expertise in typography, colour theory, composition, layout,
and visual hierarchy.
• Prepare high-quality, production-ready design assets for digital and print
applications.
• Refine designs based on feedback while maintaining the integrity of the creative
concept.
Collaboration & Communication:
• Collaborate with strategists, copywriters, and creative teams to develop cohesive
brand experiences.
• Present design concepts and clearly articulate the rationale behind creative
decisions.
• Stay updated with evolving branding practices, visual trends, and design
techniques.
Qualifications:
• Bachelor's degree in Graphic Design, Communication Design, Visual
Communication, or a related field.
• 2–5 years of experience in brand design, visual identity, or branding-focused
agencies.
• Strong portfolio showcasing end-to-end branding projects and visual identity
systems.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign. Familiarity with Figma
is an advantage.
• Strong conceptualisation, storytelling, and visual communication skills.
• Excellent understanding of brand identity, typography, colour theory, and design
systems.
• Strong attention to detail, problem-solving abilities, and presentation skills.Preferred Qualifications:
• Experience working in a branding agency or design studio.
• Understanding of brand positioning, brand architecture, and visual differentiation.
• Experience developing brand guidelines and applying identities across multiple
touchpoints.
• Ability to independently manage design projects from concept to final delivery.
Perks and Benefits:
• Competitive salary and benefits package.
• Flexible working hours and remote work options.
• Regular training sessions with senior designers and industry experts.
• A creative and collaborative work environment.
• Opportunities for professional growth and development.
• Exposure to diverse branding projects across industries.
• A supportive team that values strategic thinking, creativity, and design
excellence.
Click on Apply to know more.
