allter
Website:
letsallter.com
Job details:
About Allter
About Allter
Allter is a D2C personal care brand focused on toxin-free, high-performance products for babies and mothers. We are building a long-term brand with strong unit economics, repeat usage, and global ambition.
About the role
We're hiring a Brand & Content Lead to own Allter's voice and build our organic growth engine — content, SEO, founder narrative and community proof. This is our most important marketing hire: the person who makes Allter discoverable and trusted without paid media carrying the load.
Responsibilities
- Own and evolve Allter's brand positioning and voice across all channels
- Lead the organic growth engine — content, SEO and social — to reduce dependence on paid media
- Build the brand's content and editorial strategy end to end
- Drive founder-led and brand storytelling
- Translate product credibility and certifications into consumer-facing trust
- Own community, UGC and brand advocacy
Required qualifications
- 4–7 years in content or brand marketing, ideally D2C consumer, beauty/personal care, or baby care
- Proven ability to shape and defend a brand point of view in copy
- Player-coach who writes and directs, not solely a strategist
- Working knowledge of SEO and content-led growth
- Experience directing short-form video
Preferred
- Understanding of the new-parent decision journey (trust and risk-mitigation, not aspiration)
- Experience working closely with a founder's voice
What this role is not
Not a performance/media-buying role, not a pure strategy role with a team beneath you, not an agency-management seat. You build the first version in-house.
Click on Apply to know more.
