Auburn Digital Solutions
Website:
auburnsolutions.com
Job details:
Responsibilities:
· Plan, execute, and regularly optimize PPC campaigns’ performance
· A/B testing with different ad creatives and landing pages to improve CTR
· Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
· Track and analyze website traffic flow and provide regular internal reports.
· Create performance reports with recommendations for improvements.
· Internal coordination to understand how the campaigns can yield more quality leads
Mandatory experience:
· 3-4 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis
· 1-2 years of experience in managing APP based campaigns is a must
· Media Planning & Buying
· Budget optimization
· Analytics & Tracking
Should have worked on the following platforms:
· Google Adwords (Search, Display, Mobile App, Video) and Analytics
· Facebook Ads Manager
· Google Programmatic / DV360
· Mobile attribution platforms (e.g. Appsflyer, Branch)
· Analytics Automation (e.g. DataStudio)
Looking for candidates having:
· Strong experience in driving performance and branding campaigns
· Business understanding of how users/leads flow through the funnel
· Analytical with a strong understanding of digital advertising
· Updated on the latest trends on the above-mentioned platforms
Click on Apply to know more.
