Website:
nxtmeal.in
Job details:
Company Description NxtMeal is dedicated to transforming dining experiences across workplaces and campuses through smart kitchens, AI-powered operations, and digital innovation. The company focuses on creating efficient, technology-driven food services that improve convenience, quality, and consistency for its customers. By integrating data-driven decision-making with modern culinary operations, NxtMeal aims to deliver personalized and scalable meal solutions. Team members join a fast-growing, impact-oriented environment where technology and hospitality intersect. The organization values innovation, reliability, and customer-centric thinking in every aspect of its operations.
Role Description The Below-The-Line Executive is a full-time, on-site role based in Bengaluru, responsible for supporting NxtMeal’s on-ground brand and marketing activities. This role involves planning and executing BTL campaigns such as in-campus activations, workplace promotions, sampling drives, and event-based marketing initiatives. The executive coordinates with internal teams, vendors, and partner locations to ensure timely setup, smooth operations, and consistent brand visibility. Day-to-day tasks include tracking campaign performance, maintaining reports, managing budgets for local activities, and gathering customer and stakeholder feedback to refine future initiatives. The role also requires monitoring competitor activities, ensuring adherence to brand guidelines, and supporting the marketing team with ideas that improve engagement and footfall at NxtMeal outlets.
Qualifications
- Demonstrated experience in below-the-line marketing, on-ground activations, or field marketing in consumer-facing or food service environments.
- Strong coordination and organizational skills, including vendor management, event logistics, and stakeholder communication.
- Ability to collect and interpret basic campaign data, prepare activity reports, and provide insights for continuous improvement.
- Effective interpersonal and communication skills to engage with customers, campus/workplace partners, and internal teams.
- Comfort working in fast-paced, on-site environments with flexible schedules as needed for events and activations.
- Basic understanding of branding and marketing principles; exposure to F&B, hospitality, or retail marketing is an advantage.
- Proficiency in standard office tools (e.g., spreadsheets, presentation software) for planning, documentation, and reporting.
- Relevant undergraduate degree or equivalent practical experience in marketing, business, hospitality, or a related field.
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