Ethinos
Website:
ethinos.com
Job details:
Experience: 6+ Years
Location: Bangalore (On-site)
Industry: Digital Marketing / Advertising Agency
Agency Experience: Mandatory
About Role
Ethinos is looking for a seasoned Social Media Manager – B2C who has strong experience working in a fast-paced agency environment and managing multiple consumer-facing brands.
The ideal candidate should be a strategic thinker with a strong understanding of B2C consumer behaviour, content ecosystems, platform strategies, and campaign-led storytelling. This role requires someone who can independently manage client relationships, lead social media strategy, guide internal teams, and ensure seamless execution across multiple accounts.
We are looking for someone who understands that successful B2C social media is not just about chasing trends, but about building relevant, consistent, and impactful brand communication.
Key Responsibilities
- Lead end-to-end social media strategy and execution for multiple B2C clients across industries such as fashion, beauty, lifestyle, FMCG, retail, and consumer brands.
- Develop social-first strategies, including always-on content, campaign-led storytelling, and platform-specific communication.
- Translate client business objectives into clear social media strategies, content pillars, campaign ideas, and platform-wise plans.
- Oversee end-to-end campaign execution, including content calendars, creative briefs, approvals, publishing, and delivery.
- Act as a key point of contact for clients, confidently managing client meetings, reviews, feedback, and expectations.
- Collaborate closely with creative, copy, design, video, influencer, and performance marketing teams to deliver integrated campaigns.
- Lead brainstorming sessions and contribute strategic and creative ideas for campaigns and brand initiatives.
- Guide, mentor, and review the work of social media executives and junior team members to ensure quality and consistency.
- Monitor campaign and platform performance and present insight-led reports with clear recommendations and learnings.
- Stay updated on platform developments, consumer behaviour, B2C trends, and emerging social media formats.
- Manage multiple clients and parallel projects while ensuring strategic quality and timely delivery.
Required Skills & Qualification
- 6+ years of experience in Social Media Marketing, with significant experience working in a digital, creative, or advertising agency.
- Strong experience managing multiple B2C brands and client accounts simultaneously.
- Proven ability to create and execute end-to-end social media strategies and integrated campaigns.
- Strong understanding of platforms including Instagram, YouTube, LinkedIn, X, Facebook, and emerging social platforms.
- Experience translating business and marketing objectives into actionable content and platform strategies.
- Strong client servicing and stakeholder management skills, with the confidence to handle senior-level client conversations.
- Ability to manage teams, mentor junior members, and ensure high-quality output.
- Strong understanding of social media analytics, reporting, and deriving actionable insights.
- Excellent written, verbal, presentation, and communication skills.
- A strategic mindset with the ability to remain hands-on when required.
- Strong portfolio showcasing B2C brand campaigns and social media work.
Good To Have
- Experience working on B2B campaigns or enterprise brands.
- Exposure to employer branding, PR-led storytelling, influencer/KOL campaigns, or integrated marketing campaigns.
- Experience working with fashion, beauty, FMCG, lifestyle, retail, or other consumer-facing brands.
- Prior experience leading or mentoring a social media team.
Click on Apply to know more.
