DBS Global University
Website:
dgu.ac
Job details:
Role Summary
Seeking an accomplished Digital Marketing academic from a reputed university/institution to teach MBA and BBA students, drive industry-integrated learning, mentor students, contribute to research, and strengthen corporate engagement.
Key Responsibilities
- Teach Digital Marketing, SEO, SEM, Social Media Marketing, Performance Marketing, Marketing Analytics, AI in Marketing, CRM and related subjects.
- Design outcome-based curriculum, case studies and experiential learning.
- Mentor students for internships, certifications and placements.
- Publish high-quality research and support accreditation initiatives.
- Develop industry partnerships, guest lectures and live projects.
- Support admissions, branding and academic administration.
Qualifications & Experience
- PhD in Marketing/Management preferred; MBA/PGDM in Marketing/Digital Marketing from a reputed institution.
- Teaching and/or industry experience in Digital Marketing.
- Hands-on expertise in Google Ads, Meta Ads, SEO, SEM, Analytics, AI-enabled marketing tools.
- Strong research, communication and student mentoring skills.
Preferred Profile
Candidates from premier universities/IIMs/IITs/leading institutions with an excellent academic record, research publications, and strong industry exposure will be preferred.
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