mindpop
Website:
mindpopmedia.com
Job details:
Company Description mindpop is a creative-first boutique agency that builds impactful brand campaigns with passion and precision. The team brings together creative minds and strategic thinkers to deliver campaigns that are both innovative and results-driven. mindpop focuses on crafting tailored solutions that help brands connect meaningfully with their audiences. Applicants can expect a collaborative environment where creativity is valued as highly as measurable outcomes. The agency offers opportunities to work on diverse projects that blend storytelling, design, and strategy.
Role Description The Associate Manager Influencer Relations is a full-time, on-site role based in Mumbai. This role is responsible for identifying, onboarding, and managing relationships with influencers across relevant platforms, ensuring alignment with client brand objectives and campaign goals. Day-to-day responsibilities include researching and shortlisting influencers, negotiating deliverables and timelines, coordinating content creation, and monitoring campaign performance and engagement metrics. The Associate Manager will work closely with internal creative, account management, and strategy teams to integrate influencer activities into broader brand campaigns and ensure timely execution. The role also involves maintaining influencer databases, preparing performance reports, and staying updated on social media trends and platform best practices.
Qualifications
- Experience in influencer marketing, including sourcing, evaluating, and managing influencers across social media platforms.
- Strong relationship-management and communication skills to collaborate effectively with influencers, internal teams, and clients.
- Ability to analyze campaign performance data, track KPIs, and provide actionable insights and reports.
- Solid understanding of social media, digital marketing, and content trends relevant to brand campaigns.
- Organizational and project management skills to handle multiple campaigns, workflows, and deadlines.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience in an agency environment or working on brand campaigns is preferred.
- Comfort working on-site in Mumbai and collaborating in a fast-paced, creative setting.
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