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About The Job
Role: Assistant Vice President - GTM & Brand Partnerships
Location: Andheri (East), Mumbai
Industry: Fintech for Healthcare
Employment Type: Full-time, work-from-office, 5-day week
Proposed Compensation: Annual Fixed Pay in the range of 40-45 Lakhs
About The Organization
Our client is building the financial and commerce infrastructure powering India’s $50B+ pharma ecosystem. From enabling access to credit to simplifying transactions and procurement, their platform helps pharmacies and distributors operate more efficiently and grow faster. They currently serve 5000+ pharmacies across 15+ cities and are backed by experienced founders and leading investors. They are building the B2B commerce platform for India’s pharma supply chain with real-time price discovery, one-tap ordering, and fulfilment across brands, with credit and reconciliation built in. They are backed by marquee investors, Accel India and Multiply Ventures.
About The Role
Our client is looking for an entrepreneurial leader to own the end-to-end GTM strategy for Commerce P&L. You’ll build direct relationships with pharma brands and own the demand side too: how we generate demand, fulfil it, and design the bundling, offers, and pricing that drive volume. It is equal parts relationship-led brand partnerships and sharp commercial strategy, across both of our commerce models.
Roles & Responsibilities
Brand Partnerships & Sourcing
- Identify, pitch, and build direct relationships with pharma brands — for first-party purchase by us and for marketplace listing.
- Own senior relationships with brand trade-marketing, channel, and commercial teams.
- Structure partnerships beyond transactions — volume commitments, exclusive schemes, co-funded offers, and data-sharing arrangements.
- Drive brand acquisition velocity and supply breadth — the critical input for both commerce models.
GTM, Demand & Fulfilment
- Own the end-to-end go-to-market strategy for Commerce — across first-party and marketplace channels.
- Drive demand generation and activation across the base.
- Own the demand-to-fulfilment loop — ensuring what’s sold can be sourced, supplied, and delivered reliably.
- Lead GTM for the marketplace launch as one channel within the broader commerce engine.
Offer & Commercial Strategy
- Design bundling, offers, and pricing/ scheme strategy that lifts order frequency, basket size, and SKU penetration.
- Use pricing, trade-spend, and margin logic to build offers that work for brands, buyers, and platform economics simultaneously.
- Own the commercial outcomes of Commerce — GMV, margin/ take rate, and supply liquidity.
- Run small, reversible experiments before scaling bets; bring data and judgment, not just frameworks.
- Partner with Lending and Payments so commerce activity feeds the broader platform flywheel.
Qualifications & Experience
- 10-15 years in commercial/ revenue-growth/ trade roles within pharma, FMCG, or healthcare — ideally with direct brand-side or channel exposure.
- Strong grasp of pricing strategy, trade-spend/ scheme management, GTM, and P&L ownership.
- Proven track record of building commercial relationships and closing partnerships with brands or large channel partners.
- Comfort operating in a fast-moving, early-stage environment — high ownership, ambiguity, and pace.
- MBA or postgraduate qualification in Strategy, Marketing, Finance, or related field preferred.
- Bonus: exposure to B2B marketplaces, e-commerce, or platform businesses.
What Success looks like
- A growing base of brand relationships feeding both first-party and marketplace supply — breadth that makes the consolidation pitch (one cart, many brands) real.
- A working demand-to-fulfilment engine: demand generated, sourced, and reliably delivered.
- Offer and bundling constructs that measurably lift order frequency and basket size.
- A repeatable GTM playbook that scales beyond you.
Reporting to
Co-founders
Location
Andheri (East), Mumbai
Proposed Compensation
Annual Fixed Pay in the range of 40-45 Lakhs
Application
To apply, please send your CV to 'kaustubhkini@sortinghat.in' with the subject line as 'Your Name_GTM & Brand Partnerships_Fintech'. Also, please mention your current annual compensation (Fixed, Variable Pay and ESOPs, if any, separately).
Please Note
Due to the high volume of applications, only candidates that fit the role and attributes required will be reached out to for the formal evaluation process.
Click on Apply to know more.
