Website:
meesho.io
Job details:
About The Team
Meesho Mall is Meesho’s branded commerce business, focused on building a trusted destination for branded products across categories for users.
We are chasing a goal to acquire wallet share of a user on branded items. It is a rocket-ship within Meesho that has been growing super fast YoY
About The Role
Meesho is building one of India's largest distributor networks to enable faster deliveries, lower shipping costs, and deeper brand penetration across the country.
As a
Distributor Onboarding Lead (AM – Operations), you will own the complete journey of expanding Meesho's distributor network—from identifying potential distributor partners to successfully onboarding and activating them. This is a high-ownership, field-intensive role that requires strong business development, negotiation, and relationship management skills.
You will work closely with brands, distributors, and internal cross-functional teams to build long-term supply infrastructure that powers Meesho's next phase of growth.
This role is field-first. Candidates should expect to travel extensively, spending approximately 3 out of every 4 weeks on the ground across different cities and states.
What You Will Do
- Distributor Lead Generation & Market Mapping
- Identify and map high-potential distributors across FMCG, Personal Care, Home, Fashion and other relevant categories.
- Build a strong pipeline through market visits, referrals, industry networks, trade associations and cold outreach.
- Continuously expand Meesho's distributor network across priority geographies.
End-to-End Distributor Acquisition
- Own the complete distributor onboarding lifecycle—from first contact to commercial closure.
- Conduct in-person meetings with distributor owners and decision-makers to pitch the Meesho opportunity.
- Evaluate distributor capabilities including infrastructure, financial strength, serviceability and operational readiness.
Commercial Negotiation & Closure
- Negotiate commercials and partnership terms with distributors.
- Drive stakeholder alignment across brands, distributors and internal teams to ensure timely closures.
- Resolve onboarding bottlenecks and accelerate go-live timelines.
Network Expansion & Activation
- Partner with brands to identify priority expansion markets.
- Ensure newly onboarded distributors are operationally ready and successfully activated.
- Track onboarding funnel, conversion metrics and activation milestones.
Stakeholder Management
- Build strong relationships with distributor owners, promoters and senior leadership.
- Collaborate with Brand, Operations, Supply Chain and Analytics teams to execute expansion plans.
- Act as the primary point of contact throughout the onboarding journey.
Market Intelligence
- Develop a strong understanding of regional distributor ecosystems.
- Track competitor distributor strategies, market dynamics and expansion opportunities.
- Bring insights that improve Meesho's distributor acquisition strategy.
What You Will Need
- 2–6 years of experience in Business Development, Distributor Development, Channel Sales, Supply Expansion or Merchant Acquisition.
- Experience working with FMCG, consumer brands, retail distribution, B2B commerce or marketplaces is preferred.
Preferred Backgrounds
- Distributor/channel development roles in FMCG companies.
- Professionals with experience onboarding distributors, dealers, wholesalers or large retail partners.
Skills & Attributes
- Strong negotiation and relationship-building skills.
- Comfortable engaging with business owners, promoters and senior decision-makers.
- High ownership with the ability to independently drive closures.
- Excellent communication in English, Hindi and regional languages (preferred based on territory).
- Strong analytical and problem-solving mindset.
- Working knowledge of Excel and CRM tools.
Travel Requirement
- Extensive travel is mandatory.
- Candidates should be comfortable spending approximately 75% of their time (3 out of every 4 weeks) travelling across cities and states to identify, evaluate and onboard distributors.
- Flexibility to relocate temporarily based on business priorities is an added advantage.
Why Join Us?
This role offers the opportunity to build supply infrastructure at national scale. If you enjoy solving real-world business problems, travelling extensively, negotiating with entrepreneurs, and creating long-term impact by building networks from scratch, this role provides a unique platform to do so.
Click on Apply to know more.
