Danone
Website:
danone.com
Job details:
About Danone Group:
Mission: Bringing Health through Food to as Many people as Possible
Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably
Danone’s dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.
More information can be found at www.danone.com.
About Danone India:
India is among the countries in the APAC zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults. These products are manufactured in India and sold nationally under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.
More information can be found at https://www.danone.in/
Job Summary
To co-develop country adult nutrition portfolio vision and strategy from the Medical/HCP standpoint and be responsible for overall performance whilst achieving the required prescription share objectives. Lead brands and ensure impactful marketing outcomes by enhancing brand equity, and support sales through innovative campaigns and training. Collaborate cross-functionally to address stakeholder pain points and optimize processes.
Key roles and responsibilities
- Co-build short and long-term strategies for the portfolio in line with the overall marketing strategy of the company. Gain positive accelerated impact on brand health parameters like awareness, usage, consideration and imagery
- Understand the market dynamics and competitive landscape to craft compelling collaterals that communicate the brand's value proposition
- Support sales teams through innovative/ relevant marketing campaigns and enhancement of sales communication materials.
- Understand pain points of sales teams and customers to provide the right solutions to drive equity
- Analyze, evaluate, and recommend growth strategies in liaison with R&I, Sales and Regulatory teams and relevant external agencies.
- Periodic product presentations and necessary training on products and in-clinic conduct.
- Identify and create network of KOLs to build strategic relationships for driving brand objectives
- Develop and improve the current processes on business reviews and performance / KPI tracking – marketing programs, sales trends, supply chain, new product launch
- Understand consumer pain points/challenges and work closely with digital team to create robust plans, where applicable.
- Manage budgets, timelines, and resources to ensure effective execution of marketing plans.
- Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
Profile Required
- MBA with 5-7 years of experience in medical marketing in a reputed multinational pharma / HCP marketing driven company. Initial sales experience & mass markets marketing experience preferred.
- Working knowledge of the medical field/domain
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