Website:
gramax.ai
Job details:
Key Roles & Responsibilities
- Develop and execute integrated marketing strategies and campaigns aligned with business objectives.
- Plan and execute offline marketing campaigns, including corporate activations, print campaigns, outdoor branding, industry events, conferences, exhibitions, workshops, and promotional activities.
- Manage the company’s digital marketing presence, including website, social media, email marketing, and other digital channels.
- Create and manage high-quality marketing content, including brochures, presentations, blogs, newsletters, case studies, articles, and social media content.
- Drive lead-generation and demand-generation campaigns in collaboration with the Sales and Business Development teams.
- Manage the company’s social media platforms and develop content calendars to improve brand visibility and engagement.
- Coordinate with internal teams and external agencies/vendors for creative design, content development, campaigns, and marketing collateral.
- Support branding and corporate communication initiatives to ensure consistent brand messaging across channels.
- Conduct market research and competitor analysis to identify market trends, customer needs, and new opportunities.
- Track and analyze marketing campaign performance using relevant KPIs, analytics, and dashboards, and provide actionable insights.
- Manage marketing budgets, campaign timelines, and vendor deliverables effectively.
- Develop marketing materials to support sales proposals, client presentations, RFPs, and business development activities.
- Build relationships with relevant industry associations, media, technology partners, and event organizers.
- Monitor emerging trends in cybersecurity, technology, incorporate relevant opportunities into marketing plans.
Required Skills & Competencies
- Strong understanding of B2B Marketing and Digital Marketing.
- Experience in content marketing, social media marketing, email marketing, and lead generation.
- Strong content writing, copywriting, and corporate communication skills.
- Experience in managing events, webinars, conferences, and exhibitions.
- Strong project management and stakeholder coordination skills.
- Ability to work with creative agencies, designers, vendors, and external partners.
- Good understanding of CRM and marketing automation platforms.
- Strong analytical and problem-solving abilities, hands-on with making creatives.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deliver within deadlines.
- Knowledge of the cybersecurity/IT services industry will be an added advantage.
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