Website:
indra.co.in
Job details:
About the Role
We are looking for a creative and digitally savvy Assistant Manager – Social Media & Video Editor to drive the brand’s social media presence and create engaging visual content for our FMCG beverage portfolio.
The role combines social media management, content creation, short-form video editing, and trend spotting. The ideal candidate should understand how beverage/FMCG brands communicate with consumers and be comfortable turning brand ideas into engaging Reels, videos, campaigns, and social-first content.
Key Responsibilities
1. Social Media Management
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Manage day-to-day social media activities across Instagram, LinkedIn, and other relevant platforms.
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Develop and maintain monthly/weekly social media content calendars aligned with brand objectives.
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Plan and execute content around product launches, campaigns, festivals, occasions, events, and brand moments.
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Monitor social media trends, memes, formats, audio trends, and emerging content opportunities.
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Ensure consistent brand tone, visual identity, and messaging across platforms.
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Monitor comments, DMs, mentions, and community engagement.
2. Video Content & Editing
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Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, campaign films, and social media creatives.
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Create platform-specific short-form video content designed for engagement and reach.
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Edit raw footage into polished, fast-paced, social-first content.
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Add motion graphics, transitions, typography, music, sound effects, subtitles, and visual effects where required.
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Adapt long-form content into multiple short-form assets.
3. Content Creation
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Develop creative concepts and content ideas for the beverage brand.
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Translate marketing briefs into engaging visual and video content.
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Create product-focused content highlighting product benefits, ingredients, usage occasions, USPs, and brand stories.
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Develop content for campaigns, activations, influencer collaborations, launches, and seasonal occasions.
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Experiment with new formats and creative storytelling techniques.
4. Campaign & Brand Support
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Support the marketing team in executing digital campaigns and product launches.
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Collaborate with Brand, Sales, E-commerce, Influencer Marketing, and Design teams.
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Coordinate with external creative agencies, production houses, photographers, influencers, and freelancers.
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Ensure all content is delivered within timelines and meets brand guidelines.
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Assist in developing creative assets for Modern Trade, General Trade, E-commerce, Quick Commerce, and digital platforms when required.
5. Performance Tracking & Optimization
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Track social media performance using metrics such as:
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Reach
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Engagement
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Views
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Watch Time
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Follower Growth
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Shares & Saves
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Click-through Rate
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Prepare regular social media performance reports.
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Identify high-performing content and recommend ways to improve future content.
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Stay updated on platform algorithms, content trends, and digital best practices.
Required Skills
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Social Media Management
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Content Strategy & Planning
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Short-Form Video Content
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Video Editing
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Reels & YouTube Shorts
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Content Creation
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Creative Concept Development
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Trend & Meme Marketing
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Influencer/Creator Coordination
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Campaign Execution
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Brand Communication
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Community Management
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Social Media Analytics
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Basic Motion Graphics
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Storytelling
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Photography/Videography
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Agency & Vendor Management
Technical Skills
Proficiency in one or more of the following:
Requirements
Qualifications
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Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field.
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1–3 years of experience in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing.
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Experience in FMCG, Beverage, Food, D2C, Lifestyle, Consumer Brands, or related industries will be preferred.
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Strong portfolio demonstrating Reels, short-form videos, campaign content, and social media creatives.
Preferred Competencies
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Strong creative thinking and visual sense.
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Excellent understanding of Instagram and short-form video culture.
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Ability to identify and leverage emerging trends quickly.
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Strong storytelling and communication skills.
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Ability to manage multiple projects and deadlines.
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Strong attention to detail.
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Ability to work independently as well as with cross-functional teams.
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Commercial understanding of consumer brands and FMCG marketing.
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High level of ownership, curiosity, and experimentation.
Key Performance Indicators (KPIs)
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Social media reach and engagement
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Video views and watch time
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Follower/community growth
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Content output and consistency
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Campaign performance
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Engagement rate
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Content turnaround time
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Quality and effectiveness of creative assets
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Contribution to brand awareness and digital growth
Click on Apply to know more.
