Sany India
Website:
sany.in
Job details:
Company Description SANY Heavy Industry India Pvt. Ltd. (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co. Ltd., China, and a recognized leader in the construction equipment industry. Established in 2002, SANY India operates a major manufacturing facility in Chakan, Pune, supporting the growing demand for construction machinery across the Indian market. In 2007, SANY Group’s investment in Maharashtra marked both its first overseas venture and a landmark foreign investment in the state. Guided by the global mission “Forging the future together”, SANY India focuses on building a first-class enterprise, fostering first-class talent, and making first-class contributions to the infrastructure sector. Team members join an organization committed to high-quality engineering, innovation, and long-term growth opportunities.
Role Description:
- This is a full-time, on-site role.
- Locations: Kolkata/Patna/Dhanbad.
- The Area Sales Manager will be responsible for achieving sales revenue targets for Excavators BU in the assigned territory. The role demands a strategic sales approach, strong market intelligence, financial partnerships, and team mentoring to improve SANY’s market penetration and brand recall in the region.
1. Sales Revenue Achievement:
a. Drive the sale of SANY Excavators/Loaders/MG/Soil Compactors in the assigned territory to achieve monthly/quarterly/ annual revenue targets.
b. Monitor sales performance by product segment and take corrective actions as required.
2. Target Management:
a. Establish and manage Annual, Quarterly, and Product-wise sales targets.
b. Track achievement against goals and forecast future performance.
3. Retail Marketing & Brand Development:
a. Develop and implement localized retail marketing strategies to enhance brand visibility and dealer effectiveness.
b. Organize product demonstrations, roadshows, and customer meets to promote product adoption.
4. Financier Collaboration:
a. Establish and nurture strong working relationships with leading financial institutions and NBFCs.
b. Drive collaborative initiatives to ensure smoother loan approvals and competitive schemes for end customers.
5. Territory Market Share Growth:
a. Plan and execute strategies to improve market share of Mini & Small Excavators within the Chandigarh territory.
b. Identify and address region-specific challenges and opportunities.
6. Market Intelligence: a. Regularly monitor customer buying behavior, competitor activities, and changing market dynamics.
b. Share actionable insights with internal stakeholders and fine-tune sales strategies accordingly.
7. Team Mentoring :
a. Provide guidance, support, and mentorship to the Pune-based sales team (if applicable cross-territorially).
b. Share best practices and enable capability building across regions.
8. Reporting and MIS:
a. Maintain accurate records of sales pipeline, conversions, lost opportunities, and market feedback.
b. Submit timely reports and updates to management.
Key Skills & Competencies:
Strong business acumen and target orientation
Excellent communication and negotiation skills
Knowledge of construction equipment market and retail finance ecosystem
Proficiency in customer engagement and relationship management
Ability to mentor and collaborate with remote teams
Data-driven and adaptable to dynamic business environments Qualification & Experience:
Graduate in Engineering / Business Management (MBA preferred)
10+ years of experience in construction equipment sales
Prior experience in Excavator sales is highly desirable
Regional language proficiency will be an advantage.
Click on Apply to know more.
