Avi Appliances Pvt Ltd
Website:
avi-products.com
Job details:
Job title: Area Sales Manager
Job Location: Ambala, Hisar, Rewari and Mahendragarh
Working Days: 6 Days a Week
Experience: 5+ Years
CTC: 8-12 LPA (inclusive of variable pay)
About AVI Renewable Energy
AVI Renewable Energy Pvt. Ltd. is one of India's rapidly growing EPC companies specializing in Solar Energy Solutions. We are committed to accelerating India's clean energy transition through high-quality rooftop solar installations for residential, commercial, and industrial customers.
We are seeking for energetic, target-driven Business Development professionals who can successfully drive sales growth and market penetration across a cluster of 6 districts. The role focuses on managing a high-performing team of Executives, appointing a robust dealer/ franchise network and ensuring that the sales funnel from lead generation to project commissioning is moving efficiently.
Key Responsibilities
Sales & Business Development
- Achieve monthly, quarterly, and annual sales and revenue targets for the assigned territory.
- Develop a healthy sales pipeline across Residential and Commercial & Industrial (C&I) rooftop solar projects.
- Ensure timely collections aligned with project milestones.
Team Leadership
- Lead, mentor, and monitor a team of Business Development Executives (BDEs).
- Manage and strengthen Franchise/Channel Partner performance.
- Conduct daily sales reviews, field coaching, and weekly pipeline meetings.
- Conduct induction, product, process, sales, and field training for newly appointed BDEs and Franchise/Channel Partners to ensure effective onboarding and role readiness.
- Plan, coordinate, and deliver periodic refresher and capability-building training sessions for BDEs and Franchise/Channel Partners to enhance product knowledge, sales effectiveness, operational compliance, and overall performance.
- Accompany BDEs for high-value closures and institutional meetings with potential customers and franchise owners.
- Conduct daily morning huddles and weekly performance reviews to identify bottlenecks in the lead conversion cycle.
- Support the sales team in closing key opportunities.
Channel Development
- Appoint and develop Franchise/Channel Partners across every block within the assigned districts.
- Build a strong referral network through architects, electrical consultants, contractors, builders, and influencers.
- Drive partner productivity and ensure sustainable order generation.
Market Expansion
- Plan and execute local marketing activities, canopy campaigns, industrial meets, customer awareness programs, and lead generation initiatives.
- Identify high-potential customers through local electricity distribution companies (DISCOMs) and other market sources.
Operations Coordination
- Coordinate site surveys and ensure accurate technical assessments.
- Liaise with local DISCOM authorities for net-metering approvals and regulatory compliance.
- Work closely with Project, Warehouse, Finance, and Operations teams to ensure timely project execution.
Ideal Candidate Profile
Qualifications
- Graduate in any discipline (B.E./B.Tech Electrical preferred).
- MBA in Sales or Marketing will be an added advantage.
Experience
- 5+ years of experience in Channel Sales of Solar, Consumer Durables, Batteries, Inverters, Electrical Products, Building Materials, Drip Irrigation, Household Appliances, Engineering or related industry.
- Minimum 3 years of experience managing field sales teams.
Preferred Skills
- Strong understanding of Rooftop Solar products including Solar Panels, Inverters, Mounting Structures, and Net Metering.
- Experience in dealer/franchise/channel partner development.
- Excellent leadership, negotiation, and team management skills.
- Proficiency in CRM tools and MS Excel.
- Good knowledge of the assigned territory and local market.
- Willingness to travel extensively across assigned districts.
Why Join AVI Renewable Energy?
- Fast-growing renewable energy organization with significant growth opportunities.
- Leadership role with high visibility and decision-making responsibility.
- Opportunity to build and scale a strong sales network.
- Attractive compensation along with performance-based incentives.
- Be a part of India's renewable energy transformation.
Apply Now
If you are passionate about sales leadership, channel development, and renewable energy, we encourage you to apply.
Click on Apply to know more.