MyRevue
Website:
myrevue.app
Job details:
App Growth Marketing Manager
Location: Indore, Madhya Pradesh
Experience: 1–4 Years
Employment Type: Full-Time
Salary: ₹20,000 – ₹40,000 per month
Industry: Mobile Apps / Consumer Internet / Subscription Apps
About the Role
We are looking for a hands-on App Growth Marketing professional who has proven experience in driving app installs, trials, subscriptions, and revenue through performance marketing.
The ideal candidate should have strong experience in running and optimizing Meta Ads (Facebook & Instagram) and YouTube Ads, with a clear understanding of the complete app growth funnel — from acquisition → trial → subscription → retention → revenue.
This is a performance-focused role where you will be responsible for scaling app user acquisition while maintaining healthy CAC, ROAS and subscription conversion rates.
Key Responsibilities🚀 App Growth & Performance Marketing
- Plan, launch, manage and optimize paid acquisition campaigns for mobile apps.
- Run performance campaigns across Meta Ads and YouTube/Google Ads.
- Drive high-quality app installs, registrations, free trials and paid subscriptions.
- Develop strategies to improve Trial-to-Paid conversion and reduce Customer Acquisition Cost (CAC).
- Continuously test new audiences, creatives, offers, landing pages and campaign structures.
- Scale campaigns while maintaining target CAC and ROAS.
📊 Campaign Optimization & Analytics
- Monitor daily campaign performance and identify growth opportunities.
- Analyze metrics such as:
- CPI – Cost Per Install
- CAC – Customer Acquisition Cost
- CTR
- CPC
- Conversion Rate
- Trial Starts
- Trial-to-Paid Conversion
- Subscription Revenue
- ROAS
- LTV
- Retention
- Conduct A/B testing of creatives, audiences, ad copies and offers.
- Build regular performance reports and share actionable insights.
💰 Subscription & Revenue Growth
- Work closely with the product and marketing teams to improve the subscription funnel.
- Experiment with different:
- Trial durations
- Subscription pricing
- Offers
- Paywall messaging
- Promotional campaigns
- Conversion strategies
- Identify reasons for drop-offs between Install → Signup → Trial → Subscription.
- Develop campaigns specifically focused on paid subscription acquisition, not just app downloads.
🎯 Creative & Audience Strategy
- Work with creative teams to develop high-performing video ads, UGC ads, testimonials, hooks and performance creatives.
- Identify winning creative concepts and scale them.
- Continuously research competitors and market trends.
- Develop audience strategies across different demographics, interests, locations and user segments.
Required Skills
- 1–4 years of experience in Performance Marketing / App Growth Marketing.
- Hands-on experience with Meta Ads Manager.
- Experience running YouTube Ads / Google Ads for app promotion.
- Strong understanding of mobile app acquisition funnels.
- Experience with subscription-based apps is highly preferred.
- Understanding of trial-to-paid conversion and subscription economics.
- Strong analytical and data-driven approach.
- Ability to manage and optimize campaigns independently.
- Good understanding of CAC, CPI, ROAS, LTV and retention metrics.
- Experience with app analytics platforms such as Firebase, AppsFlyer, Adjust, Branch or similar tools is a plus.
Who We're Looking For
We are looking for someone who is execution-oriented and numbers-driven.
You should be someone who doesn't just say:
"The campaign generated 10,000 installs."
Instead, you should be able to answer:
"How many of those users started a trial, how many converted to paid subscribers, what was our CAC, what was our ROAS, and how can we scale this further?"
You should be comfortable testing, failing, learning, optimizing and scaling campaigns quickly.
Nice to Have
- Experience working with consumer subscription apps.
- Experience scaling campaigns from ₹10K/day to ₹1L+/day.
- Experience with UGC/video performance creatives.
- Experience with app monetization and paywall optimization.
- Knowledge of attribution and event tracking.
- Experience with Firebase / AppsFlyer / Adjust / Branch.
- Experience working with Android apps and Google Play Store campaigns.
What You'll Get
- Opportunity to work directly on high-growth consumer apps.
- Ownership of app acquisition and growth campaigns.
- Opportunity to work with significant advertising budgets.
- Exposure to subscription businesses and app monetization.
- Fast-paced startup environment with significant growth opportunities.
- Performance-based growth and career progression.
Compensation
₹20,000 – ₹40,000 per month
Salary will depend on experience, skill level and demonstrated performance.
Candidates with proven experience in scaling app subscriptions and delivering measurable revenue growth will be preferred.
How to Apply
Please share your:
- Updated Resume
- Previous campaign experience
- Apps/brands you have worked on
- Monthly ad budgets managed
- Best CAC/CPI/ROAS achieved
- Experience with app subscriptions/trials
- Portfolio or campaign case studies, if available
Click on Apply to know more.