Website:
blinkmoney.in
Job details:
BlinkMoney: AI Marketing Generalist
Position: AI Marketing Generalist
Location: Remote
Type: Full-Time
About BlinkMoney
BlinkMoney is building India’s first Liquid Wealth Account, bringing investing and liquidity into one seamless experience. Users can automatically invest in a professionally managed, diversified portfolio and access funds through a built-in credit line without selling their investments. The same pot of money funds today and tomorrow.
Our mission is simple: make serious, resilient wealth-building effortless for 100 million Indians.
Antler-backed, pre-seed, SEBI + RBI compliant, live. Built by IITians, ISB alums, CFAs, and ex-bankers/fintech operators.
Key Responsibilities
- Plan and execute marketing campaigns across content, social, performance, and lifecycle channels using AI-first workflows.
- Use AI tools for content generation, copywriting, creative ideation, and campaign optimization.
- Build and refine prompts/workflows to automate repetitive marketing tasks (content drafts, ad copy, captions, reports).
- Build and manage marketing automations using tools like n8n and Make.com, and work with MCPs to connect AI models with marketing tools and data sources.
- Generate and manage a library of Gen AI creatives: images, videos, and music/audio, for campaigns, social, and brand content.
- Plan and execute performance marketing campaigns, using AI to optimize targeting, creative testing, and spend efficiency.
- Analyze campaign performance data and use AI-assisted insights to optimize targeting, messaging, and spend.
- Collaborate with design, content, and product teams to execute integrated marketing strategies.
- Stay on top of emerging AI marketing tools and identify opportunities to integrate them into existing workflows.
- Manage and experiment across platforms, social media, email/CRM, paid ads, and SEO, using AI to improve speed and output quality.
- Support brand campaigns, growth experiments, and marketing operations end-to-end.
Qualifications
- Proven hands-on experience using AI tools for marketing (e.g., ChatGPT/Claude, AI ad copy tools, AI design/creative tools, AI analytics tools).
- Working knowledge of automation tools like n8n and Make.com, and experience working with MCPs (Model Context Protocol) to connect AI tools and workflows.
- A portfolio showcasing Gen AI creative work, image, video, and music/audio generation is required.
- Solid knowledge of performance marketing: paid campaigns, targeting, funnel optimization, and ROI-driven execution.
- Solid understanding of core marketing functions: content, social, performance, or growth (generalist background preferred).
- Ability to build efficient AI-assisted workflows rather than just using AI as a one-off tool.
- Strong written and verbal communication skills.
- Comfortable working in a fast-paced, ambiguous startup environment and wearing multiple marketing hats.
- Prior experience in a startup or fintech environment is a plus.
What You’ll Gain
- Ownership of marketing strategy and execution at an early-stage, high-growth fintech startup
- Hands-on experience building AI-first marketing systems from the ground up
- Direct exposure to founders and cross-functional teams
- Competitive compensation
- Significant growth opportunity as the marketing function scales
Why Join BlinkMoney?
- Make an Impact: Shape BlinkMoney's marketing engine from an early stage.
- AI-First Culture: Work with a team that’s genuinely building around AI, not just talking about it.
- Growth-Oriented Environment: Work in a dynamic fintech startup where your work is valued and rewarded.
- Work-Life Balance: Remote-first with flexibility and a supportive team.
Click on Apply to know more.
