Website:
kasparro.com
Job details:
IMPORTANT: PLEASE READ BEFORE APPLYING
We are not accepting applications through LinkedIn Easy Apply.
To apply, email annaninan@kasparro.com, CC grandmaster@kasparro.com, with your resume, one writing/research sample, and the short application response given below.
Subject: Application – AI Brand Strategy Associate – [Your Name]
AI Brand Strategy Associate
Full-time · Bengaluru · On-site
Experience: 0–2 years
Compensation: ₹6–9 LPA cash + ESOP grant of matching value
Total value: ₹12–18 LPA
What happens when someone asks an AI engine:
“Which brand should I choose?” …and your brand doesn't make the shortlist?
At Kasparro, we help brands understand how AI engines describe them, why those outputs exist, and what changes are most likely to improve them. Our customers range from growing D2C companies to established enterprises across India and the US.
We're looking for an AI Brand Strategy Associate who can move comfortably between research, strategy and writing. Someone who enjoys asking questions, finding patterns in messy information, forming a point of view, and then writing it clearly enough for someone else to act on.
What you'll work on
→ Researching brands, categories, competitors and consumer narratives
→ Investigating why AI engines describe or recommend brands the way they do
→ Identifying gaps in positioning and communication
→ Supporting AI brand audits using our internal tools
→ Turning research into clear strategic recommendations
→ Writing articles, brand pages, comparisons and landing pages
→ Taking projects from research through execution and measurement
This isn't a conventional content-writing role. Sometimes you'll have far more information than you need. The job is to work out what actually matters, what can be supported by evidence, what should be ignored, and what the brand should do about it.
You might be a great fit if you
• Write clearly, simply and persuasively
• Think critically and question assumptions
• Can form and defend your own point of view
• Enjoy making sense of incomplete or contradictory information
• Naturally ask “How do we know this?”
• Are curious about brands, people, markets and AI
• Have experience turning research or analysis into something someone else could act on
• Have 0–2 years of experience — exceptional fresh graduates are welcome
Your degree matters much less to us than how you think, research and write. Debate, MUNs, journalism, essays, newsletters, blogs, research papers, case competitions and editorial work are all useful signals.
How to apply
Don't send us a cover letter.
Send us:
1. Your resume
2. One piece of writing, research or editorial work you're proud of
Published or unpublished. Professional, academic or independent. Your sample is one of the most important parts of the application.
3. Choose ONE of the following
A — Catch AI being wrong
Find an answer from ChatGPT, Claude, Gemini or another AI engine about a brand, product or category that you think is wrong, misleading or incomplete.
Send us:
• The question you asked
• The relevant part of the AI answer
• What you think it got wrong or missed — max 150 words
• One or two sources that support or changed your view
B — Convince us
Tell us something you believe about a brand, product, market or human behaviour that you think most people around you would disagree with.
Maximum 200 words.
Then give us the strongest argument against your own conclusion.
C — Show us something interesting
Send us something you came across recently — an ad, Reddit thread, product page, review, research paper, creator video, campaign, AI answer, or anything else.
In 150 words or less, answer one question:
Why should we care?
Please don't spend hours on this. And yes, you can use AI tools.
If you do, add one sentence telling us:
“AI helped me with ___; the part that is mine is ___.” We're not trying to catch people using AI. You'll use it extensively here.
We're looking for something harder to automate: curiosity, judgement, evidence, taste and a point of view.
If that sounds like the kind of work you'd enjoy, we'd love to hear from you.
Click on Apply to know more.
