sugar.fit
Website:
sugarfit.com
Job details:
Location: HSR Layout, Bengaluru
Work Mode: 5 Days Work From Office (Saturday WFH based on business requirements)
About Sugar.fit
Sugar.fit is transforming diabetes and metabolic health through evidence-based nutrition, active foods, and technology-driven care. As we continue to scale our Foods & Devices business, we're looking for a growth-focused Ads & Growth Manager to drive revenue across Quick Commerce and marketplace channels.
Role Overview
We are looking for an AI-first growth professional who owns business outcomes, not just campaign execution. In this role, you will be responsible for driving ad-led growth across Quick Commerce platforms including Blinkit, Zepto, and Swiggy Instamart, with Flipkart serving as a secondary channel.
This role combines strategy, execution, analytics, and automation. You'll be expected to leverage AI tools, automation workflows, and data-driven decision-making to scale advertising performance efficiently.
KEY RESPONSIBILITIES-
Quick Commerce Ads – Primary Focus:
* Own ad-attributed revenue and GMV growth across Blinkit, Zepto, and Swiggy Instamart.
* Manage end-to-end ad operations including search, PLA, banner campaigns, keyword planning, bidding strategy, and budget allocation.
* Drive Share of Voice (SOV) growth across key categories and markets.
* Plan and execute major sale events, promotions, and platform campaigns.
* Monitor performance, optimize spend, and maximize returns across platforms.
AI & Automation for Ads Operations:
* Build and implement AI-driven workflows and automation solutions for ad operations.
* Automate reporting, bid management, budget pacing, campaign monitoring, and performance analysis.
* Leverage tools such as GPT, Claude, Gemini, n8n, Make, Zapier, APIs, or custom scripts to improve efficiency and scalability.
* Continuously evaluate and deploy new AI tools to enhance growth and operational effectiveness.
Flipkart Ads – Secondary Focus:
* Manage Flipkart Sponsored Ads campaigns including PLA and PCA formats.
* Drive campaign performance through effective bidding, placements, and event participation.
* Apply automation and AI-driven processes to improve campaign management and reporting.
Growth Strategy & Analytics:
* Develop quarterly growth plans and channel strategies.
* Work closely with category, supply chain, and operations teams to unlock growth opportunities.
* Analyze campaign performance, customer behavior, and funnel metrics to identify optimization opportunities.
* Drive experimentation across creatives, keywords, placements, and promotional strategies.
Reporting & Performance Management:
* Own daily, weekly, and monthly performance reporting.
* Track and improve key metrics such as ROAS, TACOS, SOV, GMV growth, and campaign efficiency.
* Reconcile ad spend and platform payouts while identifying opportunities for improvement.
Must Have:
* Hands-on experience managing ads on Blinkit, Zepto, and/or Swiggy Instamart.
* Strong understanding of ROAS, TACOS, GMV growth, and performance marketing metrics.
* Experience using AI tools and automation platforms to improve productivity and scale operations.
* Strong analytical skills with proficiency in Excel/Google Sheets; SQL or Python is an added advantage.
* Ability to think strategically while remaining hands-on with execution.
* Strong experimentation mindset with a bias toward action and continuous optimization.
Good to Have:
* Experience with Flipkart Ads (PLA/PCA).
* Experience building automation workflows using APIs, scripts, or no-code tools.
* Exposure to AI-powered creative generation and testing.
* Proven track record of scaling revenue or business growth across e-commerce or marketplace channels.
Why Join Us?
* Work directly on high-impact growth initiatives.
* Opportunity to build and deploy AI-led growth systems.
* Ownership-driven culture with significant business visibility.
* Be part of a fast-growing health-tech company transforming metabolic health in India.
If you've successfully scaled marketplace or Quick Commerce growth and enjoy combining performance marketing with AI-driven automation, we'd love to hear from you.
Click on Apply to know more.
