Website:
goethecare.de
Job details:
About Goethe Care InstitutSituated a short drive from Frankfurt am Main, Goethe's birthplace, Goethe Care Institut draws its philosophy from his belief that true wellness comes from balance — between body, mind, and surroundings. That same principle shapes how we train caregivers.
Recognized by the State of Hesse as an official education provider, we combine academic depth with real clinical grounding, preparing students not just to pass exams, but to genuinely care well.
Role SummaryWe are looking for a confident, well-spoken and self-driven individual to independently manage sales, marketing and admissions counseling for the Institute. This is a field-plus-office role: the person will be responsible for generating enquiries and enrolments, running local marketing and outreach initiatives, and personally welcoming and counseling every walk-in visitor at the Institute — explaining our programmes, philosophy and value clearly and persuasively.
This role is ideal for someone who can comfortably wear multiple hats — part marketing professional, part sales closer, part front-of-house counselor — and represent the Institute's brand and philosophy with warmth and credibility.
Key ResponsibilitiesSales & Admissions
● Handle end-to-end enquiry-to-enrolment conversion for prospective students and their families.
● Counsel walk-in visitors and phone/online enquiries in person — explain the Institute's courses, philosophy, recognition status, and career outcomes clearly.
● Follow up consistently with leads and maintain a healthy admissions pipeline; meet monthly enrolment targets.
● Maintain accurate records of enquiries, follow-ups and conversions (CRM/tracker).
Marketing & Outreach
● Plan and execute local marketing activities — print, digital, social media, community outreach, and partnerships with schools, agencies and referral sources.
● Coordinate content and campaigns for the Institute's social media and digital presence, working with external agencies/freelancers where required.
● Represent the Institute at education fairs, open days, and community events.
● Build and maintain relationships with referral partners, care organisations and local stakeholders to generate a steady enquiry pipeline.
Front Office & Institute Representation
● Be based at the Institute office and serve as the first point of contact for all visitors, warmly representing the Institute's brand and values.
● Coordinate Institute tours/orientation sessions for prospective students and parents.
● Liaise with the academic/operations team to stay current on course details, intake schedules, and fee structures, to counsel accurately.
Requirements● Bachelor's degree in Marketing, Business Administration, Communications or a related field (preferred, not mandatory with strong relevant experience).
● 2–5 years of experience in sales, admissions counseling, or marketing, ideally in the education, healthcare, or services sector.
● Excellent verbal and written communication skills; fluency in English essential, working proficiency in German preferred.
● Confident, presentable, and comfortable engaging with visitors, students and families face-to-face.
● Self-motivated and comfortable owning both strategic (marketing/branding) and hands-on (walk-in counseling, follow-ups) aspects of the role.
● Basic familiarity with digital marketing/social media management and CRM or enquiry-tracking tools.
● Eligible to live and work in Germany, or eligible to obtain relevant work authorisation.
What We Offer● An opportunity to shape admissions and marketing from the ground up at a newly established, state-recognized institute.
● A values-driven work environment rooted in genuine care, balance and academic-clinical excellence.
● Competitive compensation, commensurate with experience.
- ● Direct exposure to institute leadership and a real say in how the brand grows.
Click on Apply to know more.