Blipsnipgroup
Website:
blipsnip.com
Job details:
Job Description: Performance 360° Digital Marketing Manager
Company: Blip Snip Consulting Pvt. Ltd.
Brand: Certvalue / Webivalue / Cybivalue
Job Type: Full-Time
Work Mode: Work From Office (WFO)
Experience: 5+ Years
Location: Bangalore
Department: Digital Marketing
Preferred Candidate: Female candidates are encouraged to apply.
About the Role
We are looking for a highly experienced, result-oriented Performance 360° Digital Marketing Manager with strong expertise in Google Ads, SEO, AEO, GEO, Meta Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), and AI-driven marketing optimization.
The ideal candidate will be responsible for planning, executing, managing, and optimizing integrated digital marketing campaigns to generate high-quality B2B leads, improve organic search visibility, increase website conversions, and maximize marketing ROI.
The candidate should have a strong understanding of performance marketing, technical SEO, conversion tracking, AI-powered search optimization, and data-driven decision-making.
Key Responsibilities
1. Google Ads & Performance Marketing
Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, YouTube, Remarketing, Demand Gen, and Performance Max.
Manage advertising budgets, bidding strategies, keyword targeting, audience segmentation, and conversion goals.
Optimize campaigns to improve qualified lead generation, conversion rates, cost per lead (CPL), and return on ad spend (ROAS).
Conduct keyword research, competitor analysis, search-term analysis, and negative keyword optimization.
Develop and implement landing page optimization strategies to improve lead conversion.
Manage B2B lead generation campaigns across multiple services, industries, and international markets.
2. Search Engine Optimization (SEO)
Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies.
Conduct keyword research, competitor analysis, backlink audits, and website SEO audits.
Improve website rankings, organic traffic, domain authority, and qualified organic lead generation.
Optimize website architecture, internal linking, metadata, schema markup, Core Web Vitals, and page performance.
Plan and manage SEO content strategies, landing pages, service pages, and blogs.
Monitor organic performance using Google Search Console, GA4, Ahrefs, SEMrush, and other SEO tools.
3. Answer Engine Optimization (AEO)
Optimize website content to improve visibility in AI-generated answers, featured snippets, People Also Ask, and conversational search.
Develop structured, question-based content that directly answers customer queries.
Implement relevant schema markup and improve content clarity, topical relevance, and entity understanding.
Track opportunities for brand visibility across answer engines and AI-assisted search experiences.
4. Generative Engine Optimization (GEO)
Develop strategies to improve brand discoverability and mentions across AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
Optimize website content for AI readability, factual consistency, topical authority, and citation potential.
Strengthen brand entities, authoritative references, relevant backlinks, and trustworthy digital mentions.
Track AI search visibility, brand citations, referral traffic, and AI-driven lead opportunities wherever measurable.
Experiment with emerging GEO techniques and develop measurable optimization strategies.
5. Meta Ads & Social Media Performance
Plan, execute, and optimize Meta advertising campaigns across Facebook and Instagram.
Manage lead generation, retargeting, audience testing, creative testing, and conversion campaigns.
Develop campaign strategies aligned with business objectives, target audiences, and lead quality requirements.
Collaborate with the creative and content teams to produce high-converting ad creatives, copy, videos, and landing pages.
Monitor campaign performance and optimize CPL, conversion rates, and lead quality.
6. Google Tag Manager, GA4 & Conversion Tracking
Implement and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.
Configure event tracking, form submissions, call tracking, button clicks, remarketing audiences, and conversion events.
Set up and validate Meta Pixel and Conversions API integrations where applicable.
Troubleshoot tracking discrepancies and ensure reliable attribution and reporting.
Develop dashboards and reports to track campaign performance, lead sources, conversion funnels, and marketing ROI.
Maintain appropriate consent and privacy practices in tracking implementations.
7. AI-Powered Marketing Optimization
Leverage AI tools to improve keyword research, competitor analysis, content planning, campaign optimization, and reporting.
Use AI-assisted workflows for SEO content briefs, ad copy variations, audience insights, and marketing automation.
Experiment with AI-driven bidding, predictive insights, lead qualification, and conversion optimization.
Evaluate emerging AI marketing tools and implement practical solutions that improve productivity and campaign performance.
Ensure AI-generated content is fact-checked, original, useful, and aligned with brand guidelines.
8. Analytics, Reporting & Team Management
Develop monthly and quarterly digital marketing plans, budgets, forecasts, and performance reports.
Monitor KPIs such as qualified leads, CPL, CAC, conversion rate, organic traffic, paid traffic, and ROI.
Analyze campaign data and identify opportunities to improve performance.
Coordinate with sales, content, web development, and design teams to improve lead quality and conversion rates.
Manage digital marketing team members, agencies, and external vendors where required.
Present actionable performance insights and strategic recommendations to management.
Required Skills & Qualifications
Minimum 5+ years of hands-on digital marketing experience, with substantial experience managing performance campaigns.
Strong practical expertise in Google Ads and Meta Ads.
Proven experience in SEO, technical SEO, AEO, and GEO strategies.
Hands-on experience with Google Tag Manager, Google Analytics 4, Google Search Console, and conversion tracking.
Strong understanding of attribution models, landing page optimization, CRO, and marketing analytics.
Experience with AI-powered marketing tools and optimization workflows.
Proficiency in tools such as SEMrush, Ahrefs, Looker Studio, Google Keyword Planner, and AI content/research platforms.
Excellent analytical, communication, project management, and problem-solving skills.
Ability to independently manage campaigns, marketing budgets, reporting, and optimization initiatives.
Preferred Experience
Experience in B2B digital marketing, lead generation, consulting, IT services, SaaS, or professional services.
Experience managing international campaigns targeting markets such as India, UAE, Saudi Arabia, Singapore, the UK, and the USA.
Experience generating qualified leads for high-value services and long sales cycles.
Relevant Google Ads, Google Analytics, SEO, or digital marketing certifications.
Demonstrated success in reducing CPL while improving lead quality and conversion rates.
Performance Expectations
The selected candidate will be expected to:
Build and execute a comprehensive 360° digital marketing strategy.
Generate measurable growth in qualified leads from paid and organic channels.
Improve campaign efficiency through continuous testing and optimization.
Increase organic search visibility and brand presence across AI-powered search platforms.
Maintain accurate tracking, transparent reporting, and data-driven campaign management.
Align marketing performance with business revenue and sales objectives.
Work Requirements
Full-time, work-from-office position in Bangalore.
Candidates must be comfortable working in a fast-paced, target-driven business environment.
Ability to manage multiple campaigns, priorities, and deadlines independently.
Immediate joiners or candidates with a short notice period will be preferred.
How to Apply
Interested candidates can share their updated resume along with details of their experience in Google Ads, SEO, Meta Ads, GTM, AEO, GEO, and AI-driven optimization.
Please include the following in your application:
Total years of digital marketing experience.
Current and expected CTC.
Notice period.
Examples of campaigns managed and measurable results achieved.
Relevant certifications, if any.
We are looking for a digital marketing leader who combines strategic thinking, technical expertise, and hands-on execution to deliver measurable business growth.
Click on Apply to know more.