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Manager - Offline Marketing

Location

Mumbai

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Manager - Offline Marketing at Manager - Offline Marketing **Manager - Offline Marketing** **at** Posted by Ankit Khare Skills Marketing Marketing Strategy offline Role: 1. Manage team of offline marketing associates across 10+ cities. 2. Plan detailed monthly work plan for offline marketing associates. 3. Establish, track and achieve the day to day valid business leads’ generation target. Desired Profile: 1. 5+ years of overall professional marketing experience in Finance Industry 2. Should have prior experience of marketing to MSME customers 3. Bachelor or Master’s degree Role: 1. Manage team of offline marketing associates across 10+ cities. 2. Plan detailed monthly work plan for offline marketing associates. 3. Establish, track and achieve the day to day valid business leads’ generation target. Desired Profile: 1. 5+ years of overall professional marketing experience in Finance Industry 2. Should have prior experience of marketing to MSME customers 3. Bachelor or Master’s degree **Palak Talwar** Visual Designer, Neysa Networks It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with. **Subodh Popalwar** Software Engineer, Memorres For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering. **Prachi Kodle** Senior Software Engineer (UI), DeepIntent It was important I find work with a good tech stack at a company with good work culture and good pay. The jobs that Cutshort recommended to me felt like they were made for me! **Palak Talwar** Visual Designer, Neysa Networks It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with. **Subodh Popalwar** Software Engineer, Memorres For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering. **Prachi Kodle** Senior Software Engineer (UI), DeepIntent It was important I find work with a good tech stack at a company with good work culture and good pay. The jobs that Cutshort recommended to me felt like they were made for me! **Palak Talwar** Visual Designer, Neysa Networks It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with. Communication Skills Marketing Promotions **Job Description** * Demonstrate and provide information on promoted products. * Create a positive image and lead consumers to use it. * Distribute product samples, brochures, flyers etc. to source new sales opportunities. * Identify interest and understand customer needs and requirements. * Set up booths or promotional stands and stock products. **Timing** 6AM to 10AM & 6PM to 10PM **Area** South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY) **Job Description** * Demonstrate and provide information on promoted products. * Create a positive image and lead consumers to use it. * Distribute product samples, brochures, flyers etc. to source new sales opportunities. * Identify interest and understand customer needs and requirements. * Set up booths or promotional stands and stock products. **Timing** 6AM to 10AM & 6PM to 10PM **Area** South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY) As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. **As Performan**ce Marketing Manager, you will: - 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter - Actively manage and grow SEM campaigns for new and existing categories & markets - Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix - Improve the efficiency of the team through process improvements, decision making frameworks and automation - Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: * Identifying new market opportunities * Product enhancements * Pricing strategy * Competitive benchmarking * Building stronger engagement loops and cross-channel campaign strategies **What we're look**ing for: * 4+ years of experience in managing SEM campaigns at scale * 2+ years of experience in managing a team * Detail-oriented and analytical * Strong learning curve * Data-driven decision making * Able to effectively organize, prioritize & manage their time * Experience with Automations is a big plus As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability. **As Performan**ce Marketing Manager, you will: - 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter - Actively manage and grow SEM campaigns for new and existing categories & markets - Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix - Improve the efficiency of the team through process improvements, decision making frameworks and automation - Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like: * Identifying new market opportunities * Product enhancements * Pricing strategy * Competitive benchmarking * Building stronger engagement loops and cross-channel campaign strategies **What we're look**ing for: * 4+ years of experience in managing SEM campaigns at scale * 2+ years of experience in managing a team * Detail-oriented and analytical * Strong learning curve * Data-driven decision making * Able to effectively organize, prioritize & manage their time * Experience with Automations is a big plus * Very strong analytical skills, good command over numbers and sharp eye for data driven insights * Expertise in the areas of SEM * Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads * Ability to think strategically and structurally while solving growth problems * A Problem-Solving mindset and willingness to challenge the established norms * Very strong analytical skills, good command over numbers and sharp eye for data driven insights * Expertise i

About the company

App-based lending platform for business loans

Skills

communication skills
customer needs
digital marketing
Google Ads
Google Analytics
SEM