Media Buyer

Job Title: Media Buyer

Location: Bangalore, On-site

Experience: Minimum 3 Years

Company: Zikhara AI

Zikhara AI is an innovative SaaS platform revolutionizing e-commerce content creation. Leveraging proprietary AI models, we enable businesses to effortlessly generate Amazon A+ pages, product images, infographics and  more, enhancing their digital presence and customer engagement.

Job Summary:

We are seeking a skilled Media Buyer with a minimum of 3 years of experience in purchasing media across platforms such as Google, Meta (Facebook and Instagram), SEM and  LinkedIn. Experience in the B2B SaaS sector is preferred. The ideal candidate will be responsible for developing effective media buying strategies, negotiating ad spaces and  optimizing campaigns to reach our target audience efficiently. This is a full-time, on-site position based in our Bangalore office.

Key Responsibilities:

• Develop Media Buying Strategies: Create and implement media buying strategies that align with our marketing objectives and target audience.
• Platform Management: Manage and execute media buys across digital platforms, including Google Ads, Google SEM, Meta platforms (Facebook and Instagram),  LinkedIn, etc.
• Negotiation: Negotiate ad space and time slots with media outlets to secure optimal placements and competitive rates.
• Campaign Optimization: Monitor and analyze campaign performance metrics, adjusting strategies to maximize ROI and meet KPIs.
• Market Research: Conduct research to identify target audiences and emerging media trends to inform buying decisions.
• Reporting: Prepare detailed reports on media buying activities and campaign performance for stakeholders.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Advertising or a related field is preferred.
• Experience: Minimum of 3 years in media buying.
• B2B SaaS Experience: Prior experience in the B2B SaaS industry is preferred.
• Analytical Skills: Strong ability to analyze metrics and make data-driven decisions to optimize campaigns.
• Negotiation Skills: Proven negotiation skills with media outlets to secure favorable terms.
• Communication: Excellent verbal and written communication skills.