Product Marketing Specialist

Role- Product Marketing Manager Location- Porur,Chennai Your Tasks: Development and execution of product and marketing strategies as part of annual strategic planning, Identification of customer needs and market trends. Development of new product initiatives and identifying of new business opportunities Ensuring alignment of marketing and product development process, participation in development projects & development of value propositions and price positioning Creation of marketing communication concepts, catalog creation & managing profitable product portfolio pipeline Shared responsibility for sales and margin (together with sales teams) Your Profile: Degree in engineering or business administration education, with focus on sales and marketing. (Candidate with AFTER MARKET experience only preferred) 6 to 12 years of experience in product management or strategic marketing management Knowledge about product life-cycle management in Automotive/commercial vehicle industry Experience in automotive workshop business development, service business will be an asset, Strategic thinking, Good communication skills Creativity, result driven and financial skills, willingness to travel Knowledge of IT tools like SAP, Microsoft applications, Tableau/Power BI and PLM

ZF is a global technology company that supplies systems for passenger cars, commercial vehicles, and industrial technology, driving the next generation of mobility. Our innovative solutions enable vehicles to see, think, and act across four key technology domains: Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric Mobility.We offer comprehensive product and software solutions for both established vehicle manufacturers and emerging transport and mobility service providers. ZF electrifies a wide range of vehicle types, contributing to reduced emissions, climate protection, and enhanced safety in mobility.