Performance Marketing Specialist

📍 Location: Indore

🕒 Employment Type: Full-Time

ZEVO is a cutting-edge parent-tech company helping parents nurture their children’s development through structured milestones and habits. We leverage technology, behavioral science, and expert-backed content to create an impact-driven, subscription-based app.

We’re seeking a Performance Marketing Specialist who will drive customer acquisition, engagement, and retention through data-driven ad campaigns across digital platforms.

As a Performance Marketing Specialist, you will own ZEVO’s paid marketing strategy, ensuring high ROI on Google Ads, Meta Ads, YouTube, OTT, and programmatic platforms. You will track CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) while optimizing campaigns for scalability and efficiency.

• Plan, execute, and optimize performance-driven ad campaigns on Google, Facebook, Instagram, YouTube, OTT, and affiliate networks.
• Track CAC, CTR, ROAS, and conversion rates to maximize subscription revenue.
• Build targeted audience segments based on user behavior, demographics, and intent.

• A/B test ad creatives, landing pages, and audience segments for continuous improvement.
• Identify and scale winning campaigns while reducing ad waste.
• Set up retargeting and lookalike audiences to improve conversion rates.

• Use Google Analytics, Meta Business Suite, and attribution tools to track performance.
• Provide weekly and monthly reports on campaign effectiveness.
• Analyze funnel drop-offs and improve user journey to boost retention.

• Assist in performance-based influencer collaborations to drive paid conversions.
• Explore CPA, CPI, and affiliate network partnerships for scalable acquisition.

✅ Data-Driven: You love analyzing numbers and making data-backed marketing decisions.

✅ Growth-Oriented: You have 2+ years of hands-on experience in performance marketing and scaling digital ad campaigns.

✅ Strategic Thinker: You understand customer funnels, paid media, and audience segmentation.

✅ Tech-Savvy: You’re skilled in Google Ads, Meta Ads, and third-party analytics tools.

✅ Optimization-Obsessed: You continuously test, iterate, and improve ad creatives and targeting strategies.

📌 2+ years of experience in performance marketing, digital ads, or paid media strategy.

📌 Hands-on experience with Google Ads, Meta Ads, YouTube Ads, and programmatic advertising.

📌 Strong understanding of CAC, ROAS, LTV, and conversion rate optimization (CRO).

📌 Experience in subscription-based products, mobile apps, or D2C brands is a plus.

📌 Knowledge of Google Analytics, Facebook Pixel, and attribution tracking tools.

🚀 Be part of a high-growth, mission-driven startup changing the parenting landscape.

📈 Own and scale multi-million rupee ad budgets with high autonomy.

💡 Work with a dynamic team that values innovation, strategy, and execution.