The SEO Specialist is a mid-level SEO role responsible for owning and executing search optimization initiatives that improve organic visibility, traffic, and conversions for client websites. This role involves hands-on management of day-to-day SEO tasks, performance analysis, and close collaboration with internal teams to support overall marketing strategies. The SEO Specialist balances technical SEO knowledge, on-page and off-page execution, and analytical skills to contribute to measurable client growth.