ASO Manager

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany's largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain's ONCE, the second-largest national lottery, we're shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities. Our team of 290+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations. As our ASO Manager, you will lead the strategy and execution of ASO for our mobile application. In this role, you will be responsible for driving the visibility, ranking, and overall success of our apps in the App Store and Google Play Store. You'll work closely with the product, marketing, and creative teams to implement ASO strategies that improve app discoverability, user acquisition, and retention. This role will be part of a dedicated App Marketing team of two people, offering the opportunity to take ownership while collaborating closely on strategy and execution. Your tasks: - Develop and lead the end-to-end ASO (App Store Optimization) strategy, including keyword research, metadata optimization, A/B testing, and continuous experimentation. - Monitor app performance and visibility using ASO tools, and analyze data to track effectiveness and identify areas for improvement. - Generate proactive, data-driven insights and provide clear, actionable recommendations to enhance app store performance and user experience - Collaborate with designers to create and optimize compelling visual assets and descriptions that drive visibility, downloads, and in-app conversions. - Partner closely with product and marketing teams to align ASO efforts with broader growth and user acquisition goals. - Conduct regular competitive benchmarking and stay informed on the latest trends, algorithm changes, and best practices in the ASO and mobile growth space.

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany's largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain's ONCE, the second-largest national lottery, we're shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities. Our team of 290+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.