Senior Audience Manager - Active Customer Management (all genders)

As a Senior Audience Manager - Active Customer Management, you will be responsible for all campaigns to activate customers after signed up at Zalando Fashion Store Find out more about our team: https://jobs.zalando.com/en/what-we-do/marketing-and-communications WHAT WE'D LOVE YOU TO DO (AND LOVE DOING) Define and lead the customer communication strategy for active customers that are not signed up for the loyalty program and define segment-specific customer journeys. Work with a team of Marketers & Tech Consultants; fostering collaboration with the markets and the loyalty team but also driving alignment to the broader vision. Oversee the creation and optimization of personalized customer journeys for distinct audience segments, leveraging data insights to personalize communication and put a purpose behind every touchpoint. Partner with Customer Analytics to deeply understand the different customer segments based on their source, characteristics and behaviors and translating these insights into actionable strategies. Track KPIs, defined by customer analytics to measure the mid- and long-term impact of customer journeys, driving continuous improvement in GMV and engagement (incl upselling) for our active customers that are not opted in to our loyalty program. Work closely with Direct Marketing, Pricing and Product but also other key stakeholders to ensure seamless execution of campaigns and alignment on priorities. Measure and report the impact of your activities and translate it into a quarterly roadmap, in alignment with the markets.

It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e commerce, to the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 23 markets. Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.