Website:
solarsquare.link
Job details:
The ideal candidate should be/have:
● Highly skilled and proficient in scaling up Organic Youtube channels and partnering with influencers, micro-influencers, creators etc.
● Proven track record of achieving results in scaling up B2C Youtube channels organically via content led marketing.
● 5+ years of experience in working with high growth startups (who have built businesses basis Youtube content), leading influencers, high growth youtube channels.
● Expertise in conceptualizing and managing diverse video formats (e.g., tutorials, explainer videos, and storytelling formats)
● Very clear understanding of Youtube algorithms to improve views, engagement and virality.
● Past exposure in content writing, script writing, video creations/editing would be a plus.
● Strategic thinker with strong analytical capabilities and a hands-on approach.
● A hustler with high problem solving ability, knack of working in 0 to 1 set-ups, with the ability to build, inspire, and manage high-performing teams.
● Exceptional verbal and written communication skills.
● Entrepreneurial mindset with a strong bias for execution and results.
● Tier 1 graduation school preferred.
What You’ll Do
In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your
responsibilities include:
Strategic Leadership, Planning and Execution:
● Take responsibility for achieving targets in line with the annual operating plan (AOP) for organic Youtube channel.
● Strategize and execute campaigns on Youtube to increase subscribers, views,
engagement among the target segment, eventually resulting into increase in business
objectives (qualified leads, meetings, bookings).
● Develop and execute a comprehensive content strategy aligned with brand objectives.
● Create a content calendar and plan video topics, formats, and posting schedules.
● Close coordination with content team for building concepts, scripts for videos.
● Managing team for getting videos shot, editing and executing as per posting schedule on Youtube.
Video Optimization
● Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement. Close coordination with SEO team is required for this. Understanding of Youtube SEO is essential.
● Analyze performance metrics to refine and improve video strategies.
Audience Engagement
● Conduct audience research to understand preferences and trends.
● Coordination with ORM team to ensure proper response to comments is done within set
SLAs, fostering a sense of community.
Channel Growth
● Implement strategies to grow subscribers, increase video views and virality.
● Collaborate with influencers, micro-influencers, creators, and partners to expand reach.
Team Leadership:
● Build and lead a high-performing Youtube organic team.
● Collaborate across teams (marketing, content, SEO, sales) to optimize messaging, scripts, shoots and outcomes.
● Mentor and guide team members to achieve peak performance.
Budget & Analytics:
● Track channel analytics using tools like YouTube Studio, Google Analytics, etc.
● Provide regular performance reports and actionable insights.
● Build organic youtube channel to deliver qualified leads, meetings which translate into bookings for the sales team.
● Manage budgets allocated to Youtube organic channel with precision, ensuring efficient allocation of resources to meet business goals.
● Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
Optimization & Innovation:
● Identify tools and technologies for new organic content led marketing to stay ahead of trends.
● Continuously monitor competitor activities and emerging trends in demand generation
from Youtube channel.
Location
Preferred location - Mumbai.
Click on Apply to know more.