Customer Marketing Manager

Who we are…

YOOBIC is an AI-powered frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience. To learn more about YOOBIC, visit www.yoobic.com or follow us on LinkedIn.

What we are looking for...

Are you passionate about building meaningful customer relationships and helping to build a customer-obsessed culture? Do you thrive in a fast-paced environment working with larger customer accounts and collaborating across teams to elevate the customer experience and drive growth? If so, let’s talk!

As the Customer Marketing Manager, you will play a critical role in shaping and executing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities. You’ll collaborate closely with Customer Success and Account Management teams to ensure that we are leveraging the marketing team to make every customer interaction and experience stronger.

What you'll do…

Build and Strengthen Customer Relationships

Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts.

Standardise Approach for Comms and Engagement

Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points. Help to train team up on best in class approach.

Drive Upsell and Cross-Sell Initiatives

Partner with Customer Success, Product Marketing, and Account Management to cevelop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities.

Organise Customer Events

Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates.

Support Customer Advocacy

Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions.

Metrics & Performance

Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams. Use data-driven insights to continuously optimize the customer experience.

Enhance the Voice of the Customer Program

Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers.

What you have...

• Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.

• Customer obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.

• Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.

• Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.

• Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.

• Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.

• A customer-centric mindset with a passion for creating exceptional experiences and building long-term relationships.

What we offer...

UK

• 33 days annual leave (including bank holidays)
• Scottish Widow Pension scheme
• Vitality medical coverage - Including primary care, hospital care and additional mental health coverage
• Simplyhealth cash plan (includes dental and vision coverage)
• Healthy Mind EAP
• Short Term and Long Term disability coverage
• Life Assurance
• Critical Illness coverage
• Enhanced parental leave
• Team events including weekly breakfast, gourmet lunches and lots of social events
• Weekly free online HIIT sessions + gym discounts
• Regular training and coaching to make you even better in your role
  

US

• 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
• Medical cover and EAP (Employee Assistance Program)
• Company covered Life insurance coverage
• Company covered long term disability coverage
• An amazing 401k contribution - We contribute even if you don’t!
• ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
• Free online HIIT sessions + gym discounts
• Regular training and coaching to make you even better in your role 
  
  US candidates only:
  
  In compliance with applicable pay transparency laws in New York, the salary range for this role is $120,000- $150,000 per year. Compensation is based on factors such as experience, skills, and location. 

We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.