Job Description
About us
We are the largest and most active online platform for international education!
Yocket was established in 2015 with a mission to connect people to the world's best learning
opportunities.
Today, Yocket is the largest community-driven online platform for international education.
We specialise in premium counselling services for students with ambitions of pursuing higher
education abroad by connecting them to the best universities in the world. We offer a
comprehensive range of services, including expert counselling, test preparation, visa
assistance, and even loans to facilitate your educational journey.
Till date, we have helped more than 10,00,000 students across countries pursue their higher
education.
Our students have secured admissions in all of the world's top 100 global universities,
including prestigious institutions such as Harvard University, Massachusetts Institute of
Technology, Stanford University, University of Oxford, University of California, and The
Columbia University.
We've assisted over 5,700 students in obtaining loans securing more than INR 1,500 Crores,
spanning across 15 countries.
At Yocket, we strive to help our employees find passion and purpose. Join us in changing the
way students make their decisions about education. If you wish to create an impact and help
students get the best education by taking our vision ahead, we would love to have you on our
team!
Role Overview
The Content Marketing Executive will be responsible for creating compelling and engaging
content for various channels, including emails, SMS, WhatsApp, push notifications, landing
pages, ads, and social media. This role requires a creative thinker with a strong foundation in
marketing and the ability to craft content that resonates with our target audience.
Key Responsibilities
Event Marketing:
- Creating engaging and original content for various mediums such as blogs, websites
- Collaborate with cross-functional teams to ensure alignment with overall marketing goals.
- Craft event scripts, agendas, and other communication materials to enhance the attendee
experience.
Digital Ad Copies
- Create persuasive and attention-grabbing ad copies for digital campaigns across various
platforms.
- Editing and proofreading content to maintain high-quality standards
- Stay updated on industry trends and competitor strategies to refine and enhance our ad
messaging.
YouTube Scriptwriting
- Generate engaging and informative scripts for YouTube videos that align with our brand
voice and messaging.
- Coordinate with video production teams to ensure the seamless execution of video
content.
- Monitor video performance metrics and provide insights for continuous improvement.
Requirements
- Bachelor's degree or higher in Marketing, Communications, Business or a related field.
- 2-3 years of proven experience in content writing, with a focus on events, digital ad
copies, and YouTube scripts.
- Strong Research Skills, Storytelling Skill, Excellency in Grammar and Punctuation
- Proficient in using content creation tools and platforms.
- Ability to work collaboratively in a fast-paced and dynamic environment.
- Prior experience in an agency/Edtech company is a plus.
Benefits
What We Offer:
- Hybrid work environment
- Opportunities for professional development and career growth
- Medical insurance for you and your family
If you are a creative and results-driven content marketer looking to contribute to the growth of a
dynamic edtech startup, we invite you to apply. Join us in reshaping the future of education!
This job is sourced from a job board