Website:
adnexusmarketing.com
Job details:
Company Description
ADNEXUS MARKETING LLC is a global advertising and media agency specializing in the ever-evolving digital advertising ecosystem. The agency combines strategy, technology, and performance to help brands efficiently scale across diverse advertising channels. By leveraging data-driven strategies, ADNEXUS delivers measurable results through seamlessly integrated media solutions such as programmatic media buying and affiliate marketing. Committed to fostering long-term partnerships, the company creates advertising ecosystems designed to maximize reach, engagement, and ROI. ADNEXUS is dedicated to leading innovation and delivering growth-driven results for brands, publishers, and platforms worldwide.
Role Description
This is a full-time, on-site role for a XML and ORTV Programmatic Specialist based in Indore. The specialist will be responsible for managing programmatic advertising campaigns, optimizing targeting strategies, and implementing XML-based solutions to support media buying processes. Day-to-day tasks include analyzing data to enhance campaign performance, collaborating with cross-functional teams to achieve client objectives, and troubleshooting issues tied to XML feeds or programmatic platforms. Additionally, the specialist will remain updated with industry trends to continuously refine and improve advertising strategies.
Qualifications
- Strong expertise in XML integration, feed optimization, and interactive data exchange.
- Proficiency in ORTV (Online Real-Time Bidding) platforms and programmatic advertising processes.
- Advanced knowledge of data analysis and campaign performance metrics.
- Experience in digital media strategy, audience segmentation, and ad targeting methodologies.
- Excellent problem-solving skills and ability to troubleshoot technical issues efficiently.
- Ability to work within a team environment, demonstrating collaboration and clear communication.
- Relevant certifications in programmatic advertising or data analytics are a plus.
- Bachelor's degree in Marketing, Advertising, Computer Science, or a related field is highly desirable.
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