Kickass Media Co.
Website:
kickass.capital
Company:
https://www.linkedin.com/company/kickass-media-co
Industries: Media Production
Job details:
Kickass Media is hiring a Performance Marketing person who actually gets conversions — not just someone who boosts posts.
We run Meta advertising for a portfolio of brands — including Music Pandit (live online music classes for kids 6-14, across India, the Gulf, the US, and Australia), F&B, Gifting Space etc. — and we're looking for someone to own performance marketing logic across our accounts, not just execute what's already set up.
Every brand we service lives or dies by paid acquisition. No SEO crutch, no sales team softening bad leads — if the ads don't convert, nothing else in the business matters. That's exactly why this role matters, and why it spans more than one brand.
We're not looking for someone who launches campaigns. We're looking for someone who understands why a lead converts — and can apply that thinking across multiple accounts with different funnels, audiences, and CRMs.
If you've ever looked at a "cheap CPL" campaign and gone "wait, but are these leads actually any good?" — this role is built for you.
What you'll own:
- Meta accounts across multiple client brands — campaign structure, budgets, audiences, each with its own market and funnel
- The conversion signal stack — CAPI, offline events, CRM-linked optimization (not just pixel-and-pray) — per brand
- Creative testing that's actually structured — hook rate, hold rate, one variable at a time
- Making sure Meta's algorithm is optimizing for real leads, not just cheap clicks, across every account you touch
You'll fit right in if:
- You know the difference between a lead and a qualified lead — and you've built systems to tell them apart
- You've worked with CAPI / offline conversions in a real account (not just read about it)
- You know why jumping straight to "optimize for purchase" too early kills a campaign
- You've run a real creative test and can explain hook rate vs. hold rate without googling it
- You can context-switch across brands without diluting your thinking — different audience, different funnel, same rigor
- You get bored of "just spend the budget" thinking — you want to know why something worked
- You are a problem solver, a go getter & have an aptitude to learn & improve.
Bonus points:
- WhatsApp / Click-to-WhatsApp campaign experience
- Comfortable with LeadSquared or similar CRMs
- Agency or multi-account experience — you've juggled more than one client's Ads Manager before
- You've marketed to parents/family-focused audiences and know that trust > hype
This is a builder's role. Across our brands, the systems aren't fully built yet — CAPI loops, CRM integrations, conversion architecture — you'll be shaping how it all works, not just running what already exists.
If that sounds like your kind of problem to solve, then apply now.
Compensation Based on Experience- 50k-75k / month
Click on Apply to know more.