IAssess Consultants LLP
Website:
iassess.in
Company:
https://www.linkedin.com/company/iassess-consultants-llp
Industries: Education
Job details:
Performance Marketing
Location : Kandivali
Monday to Saturday working
What You Will Do
- Own customer acquisition and revenue growth through paid digital channels.
- Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and
Google Ads.
- Manage and scale monthly advertising budgets of ₹50 Lakhs+ while maintaining efficiency
and profitability.
- Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR,
Conversion Rate, and Revenue.
- Build structured testing roadmaps across audiences, creatives, offers, landing pages, and
campaign strategies.
- Analyze customer journeys, conversion funnels, website performance, and attribution data
to identify growth opportunities.
- Creative briefing, you do not need to produce creatives, but you must know what converts
and brief accordingly
- Establish tracking standards, UTM taxonomy, attribution consistency between Meta,
checkout tool, Google analytics, and Shopify
- Build a creative testing framework with iteration cadence
- Own the paid media budget — allocate across channels, justify decisions with data
- Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4
(GA4), Google Tag Manager (GTM), and conversion tracking setups.
- Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve
them.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with platform updates, emerging trends, and best practices across paid media
and analytics.
What We're Looking Fora
- 4–6 years of hands-on experience in Performance Marketing, Media Buying, or Growth
Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Can read a Shopify analytics report and cross-reference it with Meta and Google Ads
- Proven track record of scaling customer acquisition while maintaining profitability.
- Experience managing and optimizing monthly advertising spends of ₹50 Lakhs or more.
- Hands-on experience implementing and troubleshooting:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Conversion Tracking
- Strong understanding of attribution, funnel analysis, customer journeys, and performance
reporting.
- Has briefed creative for paid social, knows the difference between a hook-body that
converts and one that looks good
- Comfortable analyzing data and translating insights into actionable growth strategies.
- Experience working with D2C, E-commerce, Beauty, Wellness, FMCG, Consumer brands or
Performance Marketing agencies is highly preferred.
- Strong attention to detail, ownership mindset, and ability to work in a fast-paced
environment.
- Comfortable collaborating with Creative, Website, and Product teams.
Bonus Points
Has worked in a founder-led brand where they had real ownership, not just task execution
Personality Fit
- You care about the brand, not just the ROAS. A campaign that hits 3x by targeting the wrong
audience is a failure.
- You flag problems before they become expensive. Silence is not acceptable when something
is below the floor.
- You build systems, not spreadsheets. Reporting should be automated or templated within
the first 30 days.
The hiring process will include 1–2 assignments (all copyrights remain with the candidate unless
otherwise agreed) and 3 interview rounds to ensure a strong mutual fit.
Skills: google analytics,google,meta pixel,performance marketer,google ads,performance marketing,growth marketing,analytics,google tag manager,meta ads,facebook ads
Click on Apply to know more.