IAssess Consultants LLP
Website:
iassess.in
Company:
https://www.linkedin.com/company/iassess-consultants-llp
Industries: Education
Job details:
POSITION: Events Marketing Manager
LOCATION: Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
Job Overview
We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our
presence and event marketing initiatives for the US market. This role will play a critical part in building brand
awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.
The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven
marketing expertise, with deep experience in B2B SaaS in event execution.
What You Will Do
Event Marketing (Virtual & In-Person)
- Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars,
customer roundtables, roadshows, and partner events.
- Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and
post-event reporting.
Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI
from events.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Lead event promotion strategy across email, website, and paid channels.
- Track event performance metrics including registrations, attendance, leads generated, and revenue
influenced.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.
- Proven success in managing US-focused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).
- Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google
Analytics, LinkedIn Campaign Manager, and event platforms.
- Excellent written and verbal communication skills with a strong storytelling mindset.
- Strong project management, organizational, and execution capabilities.
Preferred Skills & Qualifications
- Experience marketing to mid-market and enterprise SaaS buyers.
- Familiarity with product-led growth (PLG) and high-growth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot
INBOUND, etc.).
- Ability to work cross-functionally with sales, partnerships, product, and leadership teams.
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
Who We Are
Client an agentic pipeline generation platform that helps go-to-market teams focus on accounts that are
ready to buy and the buyers who matter most. We turn buying signals into actionable insights that drive revenue.
Learn more at www.salesintel.io
What We Offer
A fast-growing, diverse, global work environment with opportunities for ownership and impact. Benefits include
paid holidays and leaves, performance bonuses, medical coverage, and company-paid training programs.
Skills: b2b saas,marketing campaigns,saas,google analytics,linkedin campaign manager,hubspot,sprout,event marketing,b2b,marketo,salesforce,events
Click on Apply to know more.