Pulp Strategy
Website:
pulpstrategy.com
Company:
https://www.linkedin.com/company/pulp-strategy-communications-pvt-ltd
Industries: Advertising Services
Job details:
Job Title: Email Marketing Executive
Department: Media/MarTech
Experience: 1–3 Years
Location: New Delhi
Employment Type: Full-Time
About the Role
· We are looking for a detail-oriented and data-driven Email Marketing Executive to manage end-to-end email marketing campaigns. The ideal candidate should have experience with marketing automation platforms, email campaign execution, audience segmentation, HTML email creation, A/B testing, and performance reporting.
Key Responsibilities
· Plan, create, schedule, and execute email marketing campaigns.
· Build responsive HTML email templates compatible across major email clients.
· Create audience segments and personalized campaigns using customer data.
· Set up automated email journeys, drip campaigns, and trigger-based communications.
· Perform QA before campaign deployment, including rendering and link testing.
· Monitor campaign KPIs including delivery, open, CTR, CTOR, conversion, unsubscribe, and bounce rates.
· Conduct A/B testing for subject lines, content, CTAs, and send times.
· Maintain email lists and ensure database hygiene.
· Coordinate with design, content, CRM, and performance marketing teams.
· Ensure compliance with email marketing regulations and best practices.
· Prepare weekly and monthly performance reports.
Required Skills
· 1–3 years of hands-on experience in email marketing.
· Knowledge of HTML/CSS for email development.
· Experience with any tool listed below - Zoho Campaigns, Mailchimp, CleverTap, HubSpot, Salesforce Marketing Cloud, MoEngage, Netcore, or WebEngage.
· Understanding of personalization, merge tags, SPF, DKIM, DMARC, UTM tracking, and Google Analytics.
· Strong attention to detail and analytical skills.
Preferred Qualifications
· Bachelor's degree in Marketing, Business, Computer Applications, or related field.
· Relevant email marketing or marketing automation certifications are a plus.
KPIs
· Delivery Rate
· Inbox Placement Rate
· Open Rate
· CTR & CTOR
· Conversion Rate
· Database Growth
· Automation Performance
· QA Accurac
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