The Hindu
Website:
thehindu.com
Seniority: Mid-Senior level
Industries: Newspaper Publishing
Job details:
Role Overview
We are looking for a highly analytical and execution-focused Growth Product Manager to drive subscriber retention, renewals, reduce churn, and winback initiatives across our digital subscription portfolio and increase customer lifetime value through data-driven product strategy, experimentation, and lifecycle optimisation. The role requires a combination of product thinking, customer lifecycle management, data analysis, experimentation, and marketing automation to improve subscriber engagement and maximise customer lifetime value.
What you'll do:
Own subscriber retention, renewal, and winback journeys (pre-expiry, post-expiry, and beyond)
Run multi-channel campaigns across Email, Push, WhatsApp, In-App & Onsite
Design and execute A/B tests to boost renewals and engagement
Map subscriber journeys, identify friction points, and drive product/UX fixes with Engineering
Track retention metrics, cohort trends, and build dashboards for stakeholders
What we're looking for:
3–6 years in Growth, Product, CRM, Lifecycle Marketing, or Subscriber Retention
Strong grip on subscription models, churn drivers, and LTV
Hands-on with A/B testing, cohort/funnel analysis, and tools like Amplitude, CleverTap, GA, or Tableau
Comfortable working cross-functionally with Product, Engineering, Design & Editorial
Bonus: experience in media, OTT, news, or subscription/membership businesses
How to Apply: Send your CV along with a covering letter (mentioning current CTC and notice period) to: jebastin.anburaj@thehindu.co.in / pathlavath.kumar@thehindu.co.in
Subject Line: Growth Product Manager - Retention | Chennai
Regards,
HR Team
Click on Apply to know more.
