FriskaAi
Company:
https://www.linkedin.com/company/friskaai
Industries: Health and Human Services
Job details:
Company Description Friska.AI is a health technology company that uses advanced artificial intelligence to deliver personalized healthcare solutions. The platform analyzes individual health data to create tailored plans that support nutrition, fitness, stress management, sleep, and chronic condition management. Friska.AI provides comprehensive health reports with actionable insights aligned to each person’s goals. In addition to individual care, the company offers population health management tools that help organizations and healthcare providers understand and improve community health trends. Friska.AI is focused on transforming healthcare through data-driven, personalized recommendations for individuals and communities.
Role Description The Growth Marketing Manager – Consumer App Subscriptions is a full-time, on-site role based in Kochi. This role is responsible for driving subscription growth for Friska.AI’s consumer app through data-driven marketing strategies and experimentation. Day-to-day responsibilities include planning and executing growth campaigns across digital channels, optimizing acquisition funnels, and managing retention and engagement initiatives for subscribers. The role involves monitoring key metrics, analyzing performance using web and marketing analytics tools, and collaborating with product, design, and engineering teams to improve user journeys and conversion rates. The Growth Marketing Manager will also oversee marketing automation workflows, manage projects and timelines, and continuously test new ideas to scale user acquisition and subscription revenue.
Qualifications
- Candidates should possess strong skills in Growth Marketing, with experience in subscription or consumer app growth strategies.
- Candidates should possess skills in Marketing Analytics and Web Analytics to track, interpret, and optimize performance across funnels and campaigns.
- Candidates should possess skills in Marketing Automation, including designing and managing lifecycle journeys, email campaigns, and in-app messaging.
- Candidates should possess skills in Project Management to coordinate cross-functional initiatives, manage timelines, and deliver results efficiently.
- Strong analytical and problem-solving abilities, with proficiency in tools such as Google Analytics, Mixpanel, or similar platforms.
- Experience with A/B testing, experimentation frameworks, and data-driven decision-making in a digital product environment.
- Excellent communication and collaboration skills, with the ability to work effectively with product, design, and engineering teams.
- Previous experience in healthtech, consumer apps, or subscription-based products is beneficial.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
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