Epigroww Global
Website:
epigrowwglobal.com
Company:
https://www.linkedin.com/company/epigroww-global
Industries: Marketing Services
Job details:
About the Role
We are seeking a highly analytical and results-oriented Marketplace Ads Manager to drive customer acquisition and revenue growth across leading e-commerce marketplaces. This role requires hands-on expertise in managing advertising campaigns on Amazon Ads and Flipkart Ads, along with experience in Google Ads and Meta Ads.
You will own end-to-end marketplace advertising across Amazon, Flipkart, Google, and Meta, with a focus on scaling campaigns profitably while optimizing key metrics such as ROAS, ACOS, TACOS, and CAC.
Key Responsibilities
I. Marketplace Advertising & Campaign Management
- Plan, execute, and optimize advertising campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display).
- Manage and optimize Flipkart Ads campaigns to maximize product visibility and sales.
- Develop and execute marketplace advertising strategies to drive revenue growth.
- Continuously scale campaigns while maintaining profitability targets (ROAS, ACOS, TACOS, CAC).
- Allocate and manage advertising budgets effectively across Amazon, Flipkart, Google, and Meta platforms.
II. Performance Marketing
- Manage Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
- Execute and optimize Meta (Facebook & Instagram) advertising campaigns for customer acquisition and retargeting.
- Monitor campaign performance and optimize bids, audiences, placements, and budgets across all platforms.
III. Data Analysis & Performance Optimization
- Monitor and analyze campaign performance using Amazon Ads Console, Flipkart Ads Dashboard, Google Analytics, and other reporting tools.
- Track and optimize key metrics including ROAS, ACOS, TACOS, CAC, CTR, Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (LTV).
- Generate actionable insights from campaign data to improve performance.
- Build and maintain weekly and monthly performance dashboards and reports.
IV. Marketplace Growth & Listing Optimization
- Collaborate with catalog and content teams to optimize product listings for improved paid and organic visibility.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Recommend improvements to product titles, descriptions, images, A+ Content, and storefronts.
- Monitor marketplace trends and identify opportunities to improve product rankings and sales.
V. Tracking, Attribution & Analytics
- Ensure accurate tracking through marketplace dashboards, Google Analytics, Google Tag Manager, pixels, events, and conversion tracking.
- Monitor attribution models and maintain data accuracy across platforms.
- Identify growth opportunities through data analysis and reporting.
VI. Cross-functional Collaboration
- Collaborate with product, catalog, creative, design, and operations teams to execute successful marketplace campaigns.
- Coordinate creative requirements for advertisements, banners, and promotional assets.
- Support product launches with effective advertising strategies across Amazon, Flipkart, Google, and Meta.
- Present performance insights and recommendations to leadership.
Required Qualifications & Skills
Experience
- 3–6 years of hands-on experience in marketplace advertising and performance marketing.
- Proven experience managing Amazon Ads and Flipkart Ads campaigns.
- Demonstrated track record of scaling paid campaigns with measurable ROI.
Core Expertise
- Strong expertise in:
- Amazon Ads
- Flipkart Ads
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
- Experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Search, Shopping, Display, YouTube, and Performance Max campaigns.
Analytical Skills
- Strong data analysis and reporting skills.
- Advanced proficiency in Microsoft Excel and Google Sheets.
- Experience with Google Analytics and Google Tag Manager.
- Ability to interpret campaign data and optimize performance.
Marketplace & E-commerce Knowledge
Deep understanding of:
- ROAS (Return on Ad Spend)
- ACOS (Advertising Cost of Sales)
- TACOS (Total Advertising Cost of Sales)
- CAC (Customer Acquisition Cost)
- AOV (Average Order Value)
- LTV (Customer Lifetime Value)
- CTR (Click-Through Rate)
- Conversion Rate (CVR)
- Amazon and Flipkart marketplace ecosystems
- Marketplace ranking algorithms and keyword optimization
Soft Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to thrive in a fast-paced, performance-driven environment.
- Strong attention to detail and ownership mindset.
Good to Have
- Experience with Shopify or other e-commerce platforms.
- Familiarity with email and SMS marketing tools.
- Exposure to automation and AI-powered performance marketing tools.
- Experience launching and scaling new products on Amazon and Flipkart.
Click on Apply to know more.