eClerx
Website:
eclerx.com
Company:
https://www.linkedin.com/company/eclerx
Industries: IT Services and IT Consulting
Job details:
Job Description
Key Responsibilities
Optimization Strategy & Consulting
- Develop and own optimization and experimentation roadmaps aligned with client business objectives.
- Identify customer journey friction points and conversion opportunities through quantitative and qualitative analysis.
- Conduct opportunity assessments and prioritize testing initiatives based on potential business impact.
- Define optimization strategies across acquisition, engagement, conversion, retention, and cross-sell journeys.
- Act as a trusted advisor to clients on personalization and experimentation best practices.
Experimentation Program Management
- Lead end-to-end A/B testing and multivariate testing programs.
- Facilitate hypothesis generation workshops with business and product teams.
- Create detailed test plans, success metrics, audience definitions, and measurement frameworks.
- Ensure proper test governance, prioritization, and experimentation discipline.
- Manage testing calendars and stakeholder alignment.
Adobe Target & Personalization
- Translate business requirements into Adobe Target use cases.
- Design audience segmentation and personalization strategies.
- Collaborate with technical teams for Adobe Target activity implementation.
- Support recommendations around automated personalization, recommendations, and experience targeting capabilities.
- Validate test setup and ensure alignment with business objectives.
Analytics & Insights
- Analyze behavioral, customer, and campaign performance data.
- Leverage Adobe Analytics, Customer Journey Analytics, or other analytics platforms to identify optimization opportunities.
- Interpret test results and derive actionable recommendations.
- Quantify business impact, revenue uplift, and customer experience improvements.
- Develop executive-level reporting and performance dashboards.
Stakeholder Management
- Partner with marketing, digital, product, UX, and analytics teams.
- Present testing strategies, insights, and recommendations to senior stakeholders.
- Drive adoption of experimentation culture across client organizations.
- Conduct regular business reviews and optimization performance updates.
Required Qualifications
- Bachelor's degree in Business, Marketing, Analytics, Economics, Engineering, or related field.
- 7+ years of experience in CRO, digital optimization, experimentation, personalization, or digital analytics.
- Hands-on experience with Adobe Target.
- Strong understanding of A/B testing methodologies and statistical concepts.
- Experience working with Adobe Analytics, Google Analytics, or similar analytics platforms.
- Ability to translate business problems into testable hypotheses.
- Strong analytical, presentation, and stakeholder management skills.
- Experience managing enterprise-level optimization programs.
Preferred Qualifications
- Adobe Target Business Practitioner Certification.
- Experience with Adobe Experience Platform (AEP), RTCDP, or Adobe Journey Optimizer.
- Familiarity with UX research, customer journey mapping, and behavioral analytics tools.
- Understanding of experimentation statistics, confidence levels, significance, and test design.
- Experience within BFSI, Retail, Telecom, Travel, or other large enterprise environments.
Key Skills
- Adobe Target
- Conversion Rate Optimization (CRO)
- A/B Testing & Multivariate Testing
- Personalization Strategy
- Experimentation Program Management
- Adobe Analytics
- Customer Journey Analysis
- Hypothesis Development
- Segmentation & Audience Strategy
- Data Analysis & Reporting
- Stakeholder Management
- Digital Marketing Optimization
Success Measures
- Increase in conversion rates and key business KPIs.
- Growth in experimentation velocity and testing maturity.
- Personalization adoption across customer journeys.
- Revenue uplift and customer experience improvements.
- Stakeholder satisfaction and strategic influence.
- Quality and scalability of optimization programs.
Career Progression
Adobe Target Business Consultant → Senior Business Consultant → Lead Consultant → Optimization Practice Lead / Personalization Strategist / Digital Experience Consultant.
Click on Apply to know more.