Badminton Gurukul
Website:
ibadmintonstore.com
Company:
https://www.linkedin.com/company/badminton-gurukul
Industries: Professional Training and Coaching
Job details:
Company Description Badminton Gurukul is dedicated to promoting physical literacy and expanding the reach of badminton across the country through accessible, quality coaching and structured training. The organization draws on the expertise of accomplished players and coaches who understand the demands and nuances of the sport. Its programs focus on building strong, technically sound players while keeping the game enjoyable, engaging, and meaningful for participants at all levels. Badminton Gurukul has also managed marquee events such as Legends Vision, the Thomas & Uber Cup, and NBL, contributing significantly to the broader badminton ecosystem. The team actively collaborates on events, training programs, and partnerships to further grow the sport.
Role Description The Social Media Manager & Designer will be responsible for planning, creating, and managing content across social media platforms to strengthen Badminton Gurukul’s brand and engagement. This full-time, on-site role based in Mumbai includes developing content calendars, designing graphics and short videos, and writing compelling captions and posts aligned with the organization’s voice. The role involves monitoring platform performance, optimizing posts for reach and engagement, and responding to comments and messages in a timely and professional manner. The Social Media Manager & Designer will collaborate with coaching, events, and management teams to highlight training programs, player stories, and marquee events, while maintaining consistent visual branding. Daily tasks also include analyzing social media metrics, experimenting with new formats and trends, and coordinating with external partners or agencies when needed.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence on major platforms.
- Ability to develop and execute effective Content Strategy tailored to sports or youth-focused audiences.
- Excellent Communication and Writing skills for clear, engaging, and brand-consistent messaging.
- Proficiency in graphic design and basic video editing tools (e.g., Canva, Adobe Creative Suite, or similar).
- Understanding of social media analytics and the ability to use insights to improve campaign performance.
- Detail-oriented, organized, and able to manage multiple projects and deadlines in a fast-paced environment.
- Interest in sports, ideally badminton, and willingness to be present at training sessions or events for content creation.
- Relevant academic background in Marketing, Communications, Design, or a related field, or equivalent practical experience.
- Should have the ability to create banners, marketing collaterals, standees, carousels, etc.
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