Vitalpro Consumer Pvt Ltd
Website:
clinault.com
Company:
https://www.linkedin.com/company/vitalpro-consumer-private-limited
Industries: Food and Beverage Manufacturing
Job details:
Company Description Vitalpro Consumer Pvt Ltd is an emerging leader in India’s hospitality sector, reimagining the food and beverage landscape through innovative, experience-driven brands. With Saffron & Mishri and 224 Craftery, the company blends India’s rich culinary heritage with modern tastes, offering premium mithai and globally inspired yet locally rooted chocolates. Vitalpro focuses on quality, creativity, and excellence, using data-driven insights, precision marketing, and hyper-personalized engagement to shape unique culinary experiences. The company aims to elevate India’s food culture by merging tradition with contemporary concepts while fostering a purposeful, growth-oriented environment for its team members. Joining Vitalpro means contributing to a movement that values innovation, simplicity, and sophistication in equal measure.
About the Role
We are looking for a Head – Marketing & Content to lead the brand-building journey across our portfolio of consumer food brands. This is a leadership role for someone who combines strategic thinking with creative excellence and has a deep understanding of how modern brands are built.
Agency experience is essential. The ideal candidate should have worked at a leading creative, branding, digital, or integrated marketing agency before moving into a consumer brand, or have extensive experience managing premium consumer brands from the agency side.
You will own brand strategy, content, campaigns, creative direction, digital marketing, PR, influencer partnerships, and consumer engagement, while leading a high-performing in-house creative and marketing team.
Key Responsibilities
Brand Strategy & Growth
- Develop long-term brand strategies aligned with business objectives.
- Build differentiated positioning and communication platforms for each brand.
- Drive awareness, consideration, and consumer love across all touchpoints.
- Translate consumer insights into actionable marketing strategies.
Creative & Content Leadership
- Define the creative vision and storytelling approach for every brand.
- Lead the development of content ecosystems across social, digital, retail, packaging, websites, and brand experiences.
- Ensure consistency in brand voice, visual identity, and messaging.
- Approve all major creative work before release.
Campaign Development
Lead integrated campaigns across:
- Product launches
- Festivals and seasonal occasions
- Corporate gifting
- Brand collaborations
- Retail activations
- Digital-first campaigns
- Consumer promotions
- PR initiatives
Own campaign planning from insight through execution and post-campaign analysis.
Digital Marketing
- Oversee organic and paid marketing across digital platforms.
- Work closely with the performance marketing team on acquisition and retention.
- Develop content strategies that drive both engagement and business outcomes.
- Improve customer journeys across Quick Commerce, marketplaces, D2C, and social platforms.
Brand Communication
Lead development of:
- Brand films
- Product launch campaigns
- Founder communication
- Website content
- Email marketing
- Retail communication
- Packaging copy
- Sales presentations
- Corporate communication
- Investor presentations
Influencer & PR
- Build influencer partnerships aligned with brand positioning.
- Develop PR strategies to improve brand visibility.
- Identify collaboration opportunities with creators, chefs, designers, and cultural communities.
- Manage agency relationships.
Consumer Insights
- Continuously track consumer trends, culture, food, design, and digital behaviour.
- Identify whitespace opportunities.
- Build insight-led marketing plans.
- Benchmark leading Indian and global consumer brands.
Team Leadership
Lead and mentor teams across:
- Brand Marketing
- Content
- Design
- Social Media
- Performance Marketing
- PR
- Creative Agencies
Build a culture of creativity, speed, accountability, and consumer obsession.
Budget & Planning
- Own annual marketing budgets.
- Allocate investments across brand-building and performance marketing.
- Evaluate ROI on campaigns.
- Optimize spend for maximum impact.
Desired Skills
- Exceptional brand-building capability.
- Strong creative judgment and storytelling ability.
- Deep understanding of integrated marketing.
- Experience leading campaigns across digital and offline channels.
- Strong consumer insight and strategic thinking.
- Excellent communication and presentation skills.
- Ability to inspire creative teams while maintaining commercial focus.
- Strong stakeholder management.
- High attention to detail.
Click on Apply to know more.