Brihatis Global
Website:
gc.agency
Company:
https://www.linkedin.com/company/brihatis-global
Seniority: Mid-Senior level
Industries: Professional Services
Job details:
# Job Title: Social Media Brand Manager
**Company:** Specular Business Services LLP
**Department:** Marketing
**Employment Type:** Full Time
**Work Mode:** Remote
**Experience:** 2 to 5 Years
## About the Role
Specular Business Services LLP is looking for an experienced and strategic **Social Media Brand Manager** to lead and manage the social media presence of multiple brands.
This role goes beyond content publishing. You will be responsible for the complete social media lifecycle—from strategy development and content planning to execution, performance analysis, and continuous optimization. You will collaborate with designers, video editors, copywriters, performance marketers, and business stakeholders to build engaging digital brands that drive audience growth, strengthen brand awareness, and support business objectives.
The ideal candidate is highly organized, analytical, creative, and capable of managing multiple brands while delivering measurable results.
## Key Responsibilities
### Social Media Strategy
* Develop comprehensive social media strategies aligned with business objectives.
* Understand brand positioning, target audience, and competitive landscape.
* Create monthly, quarterly, and campaign-specific content strategies.
* Identify emerging trends, platform updates, and growth opportunities.
### Content Planning & Execution
* Develop and manage content calendars across multiple social media platforms.
* Plan educational, promotional, engagement-driven, and community-focused content.
* Coordinate with designers, video editors, and content writers to ensure timely delivery.
* Maintain publishing schedules and brand consistency across all platforms.
### Brand Management
* Ensure consistent brand voice, messaging, and visual identity.
* Manage multiple brands simultaneously while maintaining quality standards.
* Ensure all published content aligns with brand guidelines.
### Campaign Management
* Plan and execute organic social media campaigns.
* Collaborate with performance marketing teams for integrated campaigns.
* Support product launches, brand initiatives, webinars, events, and promotional campaigns.
### Community Management
* Monitor comments, messages, and audience interactions.
* Build strong online communities through meaningful engagement.
* Respond professionally to customer queries while maintaining brand reputation.
### Analytics & Reporting
* Track key performance metrics including:
* Reach
* Impressions
* Engagement
* Follower Growth
* Website Traffic
* Conversions
* Prepare performance reports with actionable insights.
* Continuously optimize strategies based on data and analytics.
### Market Research
* Monitor competitors and industry trends.
* Research new content formats and platform updates.
* Recommend innovative ideas to improve brand visibility and engagement.
### Cross-Functional Collaboration
* Work closely with creative, content, video, performance marketing, business development, client success, and operations teams.
* Participate in internal discussions and planning meetings.
* Present social media strategies, campaign plans, and performance reports confidently.
## Key Result Areas (KRAs)
* Social media strategy development
* Brand growth and positioning
* Content planning and execution
* Community engagement and audience growth
* Campaign management
* Performance analysis and reporting
* Cross-functional collaboration
## Key Performance Indicators (KPIs)
* Growth in followers and online community
* Engagement rate across platforms
* Content publishing consistency
* Campaign performance
* Reach and impressions
* Website traffic from social media
* Lead generation and conversions
* Brand consistency
* Timely execution and reporting
## Required Skills
### Social Media Platforms
* LinkedIn
* Instagram
* Facebook
* X (Twitter)
* YouTube
* Emerging social media platforms
### Content & Branding
* Content strategy and planning
* Storytelling
* Brand communication
* Campaign planning
* Community building
### Marketing Knowledge
* Digital marketing fundamentals
* Branding
* Audience research
* Social media analytics
* Performance measurement
### Tools
* Meta Business Suite
* Buffer
* Hootsuite
* Google Analytics
* Social media scheduling tools
### AI & Productivity Tools
* ChatGPT
* Gemini
* Claude
* Canva AI
* AI-powered content creation tools
## Preferred Qualifications
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
* Experience working in a digital marketing agency or managing multiple brands.
* Knowledge of Canva, Adobe Creative Suite, or Figma.
* Understanding of SEO, influencer marketing, and performance marketing.
* Experience using AI-powered marketing tools and workflow automation.
## Ideal Candidate Profile
We are looking for someone who has:
* 2–5 years of experience in Social Media Management or Brand Management.
* Experience managing multiple brands simultaneously.
* Strong strategic thinking and planning abilities.
* Excellent written and verbal communication skills.
* Strong analytical and reporting capabilities.
* Ability to manage multiple priorities in a fast-paced environment.
* Strong collaboration and stakeholder management skills.
* High attention to detail.
* Passion for branding, digital marketing, AI, and emerging technologies.
## What We Offer
* Remote work flexibility.
* Opportunity to manage diverse brands across multiple industries.
* Professional learning and career growth opportunities.
* Exposure to AI-powered marketing workflows.
* Collaborative and innovation-driven work environment.
* Opportunity to make a measurable impact on brand growth and business success.
Click on Apply to know more.