BankSathi
Website:
banksathi.com
Company:
https://www.linkedin.com/company/banksathi
Seniority: Entry level
Industries: Financial Services
Job details:
Location: Gurugram, India OR Jaipur, India
Job Type: Full-time, Onsite
Experience: 2–3 years
Industry: Fintech
About the RoleBankSathi is looking for a data-driven Growth & Marketing associate to drive user engagement, activation, and revenue growth through automation, lifecycle marketing, and targeted campaigns.
The role will focus on building automated user journeys, customer segmentation, cross-sell and up-sell strategies, and multi-channel communication campaigns to improve advisor productivity and customer conversions on the platform.
Required Skills
- Strong understanding of growth marketing and lifecycle marketing
- Experience with CRM tools and marketing automation platforms
- Ability to analyze user behavior and segmentation data
- Knowledge of multi-channel campaign management
- Strong analytical and problem-solving skills
Key Responsibilities
Set Automation
- Design and implement automated user journeys across the user lifecycle (Onboarding → Activation → First Txn → Repeat txn).
- Set up trigger-based automation for nudges, reminders, and engagement campaigns.
- Optimize automation flows to improve user activation and retention.
Customer Profiling & Segmentation
- Develop user segmentation models based on behavior, activity, and transaction data.
- Create targeted segments for cross-sell, up-sell, and engagement campaigns.
- Continuously refine segmentation to improve campaign performance and conversions.
Cross-Sell & Up-Sell Strategy
- Identify opportunities to promote multiple financial products to users.
- Build campaigns to encourage product diversification and repeat sales.
- Improve revenue per user through effective cross-selling strategies.
Campaign Planning & Execution
- Plan and execute growth campaigns for product promotion, offers, and engagement.
- Run campaigns across multiple channels including:
- Push notifications
- WhatsApp
- SMS
- Email
- In-app messaging
- Monitor campaign performance and optimize based on results.
Communication Channel Management
- Define and manage user communication channels and messaging strategies.
- Ensure timely delivery of relevant and personalized communication to users.
- Improve engagement by optimizing content timing, frequency, and messaging.
Data Analysis & Performance Tracking
- Work closely with MIS and analytics teams to track campaign performance.
Monitor key growth metrics such as:
- Activation rate
- Conversion rate
- Cross-sell rate
- User engagement
- Generate insights and implement data-driven improvements.
Cross-Team Collaboration
- Collaborate with product, marketing, MIS, and business teams to implement growth initiatives.
- Work with creative teams to develop campaign messaging and creatives.
Preferred Qualifications
- 2–3 years experience in growth marketing, lifecycle marketing, or CRM automation
- Experience working in fintech, digital platforms, or startups
- Familiarity with user engagement tools, analytics platforms, and campaign automation
Click on Apply to know more.
