TradeFox
Website:
tradefox.co
Company:
https://www.linkedin.com/company/tradefoxai
Industries: Blockchain Services
Job details:
Location: India remote
Compensation: ₹18L – ₹35L base + performance bonus/equity
Employment type: Full-time
We’re looking for a hands-on Performance Creative Lead to build, test, and iterate the ads that drive paid user acquisition for our iOS app.
This is not a media buying-only role. This is not a campaign coordination role. We are looking for someone who can personally come up with ad angles, write hooks, create scripts, make creator briefs, edit or assemble scrappy ads, study what is working on Meta/TikTok, and turn performance data into better ads every week.
You should be obsessed with why people stop scrolling, why they click, why they install, and why one ad works while another dies.
What you’ll do
You will own our paid social creative engine across Meta, TikTok, Google, and Apple Search Ads.
You will:
- Come up with new ad angles, hooks, scripts, concepts, CTAs, and offers.
- Personally create or assemble scrappy ads using tools like CapCut, Canva, Figma, Premiere, or similar.
- Study competitor ads, TikTok trends, Meta Ads Library, app store reviews, Reddit threads, user comments, and customer pain points.
- Source UGC creators, write creator briefs, review raw footage, and turn it into performance ads.
- Launch and monitor creative tests across paid channels.
- Analyze which ads are winning, why they are winning, and what should be tested next.
- Build a weekly creative testing cadence across hooks, formats, claims, visuals, edits, and landing page/app store messaging.
- Work directly with the founder and product team to translate product insights into ads.
What we’re looking for
You are probably a good fit if:
- You have personally created paid social ads before.
- You can show examples of ads, scripts, hooks, creator briefs, landing pages, or concepts you directly made.
- You understand Meta and TikTok creative patterns.
- You know what makes a good hook, visual, CTA, claim, and first 3 seconds.
- You are comfortable making scrappy ads yourself instead of waiting for an agency, editor, or designer.
- You can explain why a specific ad worked or failed.
- You are fast, high-agency, and comfortable shipping imperfect tests quickly.
- You care about business outcomes: CAC, CTR, CVR, ROAS, retention, payback, and subscription conversion.
This role is not a fit if
This is probably not the right role if your main experience is:
- Managing budgets but not creating ads.
- Coordinating agencies but not writing or producing creative yourself.
- Reporting CAC/ROAS without knowing what creative changes to make next.
- Making brand campaigns but not performance ads.
- Waiting for detailed briefs instead of figuring things out yourself.
We need someone who can make the ads, not just manage the media plan.
Nice to have
- Experience marketing consumer subscription apps.
- Experience with iOS apps, app installs, subscriptions, or mobile growth.
- Strong taste in direct-response copy.
- Experience with UGC, creator sourcing, or influencer-style paid ads.
- Familiarity with Meta Ads Manager, TikTok Ads Manager, Google Ads, or Apple Search Ads.
- Basic video editing ability.
Click on Apply to know more.