Xcel HR Solutions
Website:
hrxcel.com
Company:
https://www.linkedin.com/company/xcel-hr-solutions
Seniority: Mid-Senior level
Industries: Human Resources Services
Job details:
Job Overview
- We are looking for a Creative Strategist to develop innovative campaign ideas and creative strategies for brands across digital platforms. The ideal candidate should be able to combine creative thinking, consumer insights, trends, and brand objectives to create impactful campaigns.
Key Responsibilities
Develop creative strategies and campaign ideas based on client briefs and business objectives.
- Understand brands, target audiences, market trends, and consumer behavior.
- Conduct research and competitor analysis to identify creative opportunities.
- Create campaign concepts, content themes, and communication strategies.
- Prepare creative briefs and work closely with copywriters, designers, social media, and marketing teams.
- Develop ideas for social media campaigns, digital content, videos, influencer campaigns, and brand activations.
- Participate in brainstorming sessions and client presentations.
- Ensure all creative communication aligns with the brand's tone, objectives, and target audience.
- Stay updated with the latest trends, viral content, and digital marketing developments.
Skills & Qualifications
- 2–5 years of experience in Creative Strategy, Content Strategy, Advertising, or Digital Marketing.
- Strong understanding of branding, social media, digital campaigns, and consumer insights.
- Excellent presentation, communication, and storytelling skills.
- Strong creative thinking and ideation abilities.
- Ability to convert client briefs into effective and engaging campaign ideas.
- Preferred: Experience working with a Digital Marketing or Advertising Agency.
Interested candidates can share their CVs on info@xcelhrsolutions.com
Click on Apply to know more.